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Operations, Membership and Communications

Helen Sherrard, Director of Operations
Ext. 240, hsherrard@chfa.ca
Helen is responsible for overseeing and managing the CHFA office, general operations, and revenue generating activities in Membership and Communications.

Valerie Dass, Accounting Manager
Ext. 226, vdass@chfa.ca
Valerie oversees all accounting functions and provides support in the financial management of the Association.

Boris Sherb, Accounting Assistant
Ext. 233, bsherb@chfa.ca
Boris assists Valerie in the finance department.

Natalie Cajic, Communications Specialist
Ext. 234, ncajic@chfa.ca
Natalie is the hands-on editor for a variety of CHFA publications, including the website, e-mailings, newsletters and other print publications, and a key information resource for members. She's also the association's go-to person for media relations.

Simmer Principio, Coordinator, Membership and Communications
Ext. 227, sprincipio@chfa.ca
Simmer plays a hands-on role for member enquiries and assists members and prospective members with renewals, education and benefits. She also coordinates the distribution of member mailings and helps grow and retain membership.

Rose Scata, Membership Coordinator
Ext. 245, rscata@chfa.ca
Rose works with Simmer to assist members and prospective members with renewals, education and benefits, and to help grow and retain membership.

Tarie Iceton, Administrative Coordinator
Ext. 221, ticeton@chfa.ca
Tarie provides both front line customer service to our members and administrative support within the office.

Regulatory Affairs & Policy Development, Organic Promotion

Carl Carter, Director of Regulatory Affairs & Policy Development
Ext. 225, ccarter@chfa.ca
Carl leads and oversees the Regulatory Affairs & Policy Development department to ensure a fair and appropriate regulatory environment in which CHFA members can operate their businesses.

Betsy Hui, Regulatory Affairs Officer
Ext. 239, bhui@chfa.ca
Betsy responds to membership enquiries on regulatory issues, develops background research and helps to position statements on scientific issues of interest to members.

Krista Rutherford, Regulatory Affairs Coordinator
Ext. 222, krutherford@chfa.ca
Krista ensures members are updated on key regulatory issues and helps to communicate CHFA’s positions to other external stakeholder groups

Tomás Nimmo, Organic Promotion Coordinator (Consultant)
info@chfa.ca or tnimmo@chfa.ca
Tomás recommends and develops internal and external organic promotional activities in an effort to publicize the work of the CHFA and its members.

Trade Show

Judy Sharpe, Director, Trade Shows and Conferences
Ext. 224, jsharpe@chfa.ca
Judy oversees the strategy, marketing and budget responsibilities for the association's trade shows. With the help of the show team, she is always looking for ways to improve the events, grow the conference and deliver more value to retailer and supplier members.

Ahmed Mutaher, Trade Show Manager
Ext. 228, ahmed@chfa.ca
Ahmed focuses on the needs of our exhibitors. He oversees show logistics including booth placement, show signage and all other exhibitor support.

Shelly Dagenais, Events Coordinator
Ext. 232, sdagenais@chfa.ca
Shelly focuses on sponsorship administration and conference logistics, including speaker research, food and beverage details, room set-up and audiovisual requirements.