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We strive to promote the concept of wellness
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We strive to promote products and/or services to benefit consumers seeking to maintain or improve a state of well-being
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We strive to hold the health and safety of the consumer to be of prime consideration when providing products and/or services
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We endeavour to provide only those products and/or services that are in compliance with applicable Government Regulations and policies
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We agree to engage in responsible advertising only
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We agree to support the safeguarding of the environment
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We strive to achieve a standard of excellence in customer/client service
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We strive to achieve a high standard of knowledge through continuing education and professional experience
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We endeavour to associate with, participate in and support organizations for the betterment of our Industry
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We will abide by these Guiding Principles and the bylaws of the Association and refrain from making statements in public or otherwise that are false, misleading or unfounded.
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