Celebrating service and leadership in the industry

Each year, the CHFA honours outstanding industry service and leadership through the CHFA People of Excellence Awards.  

CHFA HALL OF FAME AWARD
A crowning achievement, this award recognizes the outstanding contribution to the development and growth of the industry.

CHFA ORGANICS ACHIEVEMENT AWARD
Recognizes a producer, wholesaler or manufacturer of organic rood products for its overall excellence in operations.

CHFA SPOTLIGHT AWARD
The CHFA Spotlight Award shines a spotlight on a feature of a member’s business that deserves special recognition and it honours one retailer and one supplier member.

CHFA BROCK ELLIOTT MEMORIAL AWARD OF EXCELLENCE IN RETAILING
Given in memory of an industry pioneer to a natural products retailer.

PREFERRED NUTRITION AWARD FOR EXCELLENCE IN RETAIL SALES
This award is sponsored by Preferred Nutrition Inc. and recognizes a retail sales associate who exemplifies outstanding customer service, product knowledge and merchandising skills.

CHFA SUPPLIER OF EXCELLENCE AWARD
Recognizes a supplier for overall excellence in its operations.

JACK GAHLER MEMORIAL AWARDS FOR EXCELLENCE
Two awards given: Field Sales and Inside Sales. These awards are sponsored by Natural Factors Nutritional Products Ltd. and given to sales representatives who exemplify leadership. These awards are awarded on a regional basis.

GORDON STORIE MEMORIAL BURSARY
This bursary is sponsored by SISU Inc. and promotes the further study of natural health products through the Certified Natural Products Advisor course.

RISING STAR
The Rising Star Award recognizes a newly established natural products supplier or retailer for over all excellence in its operations within the first three years of its existence.