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 People of EXCELLENCE AWARDS  

 Celebrating service and leadership in the industry

(L to R) Deborah Callbreath, Matthew Breech of TallGrass Distribution Ltd., & Linda Rae, who accepted the CHFA Hall of Fame Award on behalf of Ben Banky. 

Ultimately, the natural products industry is about the people behind the products and services.

The CHFA recognizes the commitment and dedication of industry members in a number of awards that are presented at each of the CHFA Expos.  

CHFA Hall of Fame Award: A crowning achievement, this award recognizes the outstanding contribution to the development and growth of the industry.

CHFA Organics Achievement Award: Recognizes a producer, wholesaler or manufacturer of organic rood products for its overall excellence in operations.

CHFA Spotlight Award Environmental: Awards given to a supplier and retail member.

CHFA Brock Elliott Memorial Award of Excellence in Retailing: Given in memory of an industry pioneer to a natural products retailer

Preferred Nutrition Award for Excellence in Retail Sales: This award is sponsored by Preferred Nutrition Inc. and recognizes a retail sales associate who exemplifies outstanding customer service, product knowledge and merchandising skills.

CHFA Supplier of Excellence Award: Recognizes a supplier for overall excellence in its operations.

Jack Gahler Memorial Awards for Excellence: Two awards given: Field Sales and Inside Sales. These awards are sponsored by Natural Factors Nutritional Products Ltd. and given to sales representatives who exemplify leadership.

Gordon Storie Memorial Bursary: This bursary is sponsored by SISU Enterprises Inc. and promotes the further study of natural health products through the Certified Natural Products Advisor course.

 HISTORY  

In 1997, former CHFA President, Donna Herringer, recognized the need for recognition of association members who had achieved excellence in their category.

With that acknowledgement, came the first CHFA People of Excellence Awards ceremony and the first three awards: Hall of Fame, Retailer of the Year and Supplier of the Year.