To order either report, contact the CHFA office today.

Please note: the reports are currently available in English only.

Natural Health Products Study 2005: Consumer Attitudes and Purchase Behaviour

This Ipsos Reid report presents the findings of a Consumer Attitude and Purchase Survey of Canadian adults that was conducted on behalf of the CHFA.

The overarching purpose of the survey was to help the CHFA and its member companies to better understand the current Canadian market for natural health products (NHPs) and, ultimately, to help them expand this market.

Summary

Canada's Natural Health Products Sector in 2005: State of the Industry Report

This study is available in three volumes and answers questions on what the real dollar value and growth rates are for the national market and regional markets across Canada.

It identifies the fastest growing product categories, provides market share by category and gives a complete overview of today’s business climate in the natural products industry.

The retailer report provides details on average sales by product category, sales margins, and marketing techniques.

The supplier report identifies business activities, ownership, channels of distribution, export and import trends and information on where retailers turn to source new products.

Summary