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Celebrating Excellence in the Natural, Organic and Wellness Industry

The CHFA Industry Achievement Awards recognize the best-of-the-best in the natural, organic, and wellness industry. Our awards range from celebrating successful teams to highlighting emerging entrepreneurs – this is your chance to have your accomplishments recognized on a national scale.

The Awards

CHFA Willie Pelzer Memorial Hall of Fame Award
Nominated By: CHFA Members
Winner Selection: CHFA Awards Council

CHFA’s most prestigious award, given to an individual in the industry for their outstanding contributions to the development and growth in our industry.* 

CHFA Organics Achievement Award
Nominated By: CHFA Members
Winner Selection: CHFA Awards Council

Presented to natural health and organic product companies for significant achievements.* 

 

CHFA John Holtmann Leadership Award
Nominated By: CHFA Members
Winner Selection: CHFA Awards Council

Named after an incredible leader in the natural products industry, this award is given to an individual who demonstrates passion and commitment, serves as an inspiration for others and has played a significant role within his/her company or in the wider industry.*

NEW: Best in Brand Award (self-nominations encouraged)
Nominated by: Self of CHFA Members
Winner Selection: CHFA Member Retailers

The CHFA Best in Brand Award celebrates brands that have left an indelible mark on both the industry and consumers, showcasing exceptional marketing prowess, unparalleled customer service, and a steadfast commitment to integrity.

CHFA Award for Excellence in Sales
Nominated By: CHFA Members (Retailers)
Winner Selection: CHFA Members (Retailers)

This award is presented to a sales representative who exemplifies leadership and exceptional service. Nominees must be employed by a CHFA Supplier member in good standing. The recipient is also presented with a monetary award.

Best in Retail Award (self-nominations encouraged)
Nominated By: Self or CHFA Members
Winner Selection: CHFA Members (Suppliers)

The CHFA Best in Retail Award celebrates companies at the forefront of the retail industry, championing innovation, customer experience, and market growth.

CHFA Excellence in Retail Sales Award
Nominated By: CHFA Members (Suppliers)
Winner Selection: CHFA Members (Suppliers)

This award is presented to an individual working in retail sales who exemplifies leadership through outstanding customer service and product knowledge, merchandising skills and encouragement of suppliers in the health food industry. Nominees must be employed by a CHFA Retailer member in good standing. The recipient is also presented with a monetary award.

CHFA Celebrating Diversity Award (self-nominations encouraged)
Nominated By: Self or CHFA Members
Winner Selection: CHFA Awards Council

This award acknowledges and celebrates organizations engaged in efforts that create a more inclusive institutional culture that promotes diversity and equity.

NEW: Trailblazer Small Business Award (self-nominations encouraged)
Nominated By: Self or CHFA Members
Winner Selection: CHFA Member Community

The CHFA Trailblazer Small Business Award spotlights promising newcomers in the natural, organic, and wellness industry. Recognizing businesses operational for less than five years, this award celebrates those captivating both industry insiders and consumers alike, showcasing leadership, innovation, and leading-edge strategies.

Agent of Change in Social Justice and Advocacy Award (self-nominations encouraged)
Nominated By: Self or CHFA Members
Winner Selection: CHFA Member Community

The Agent of Change in Social Justice and Advocacy Award acknowledges the presence of dedicated advocates and activists within our community. Presented to a CHFA Member company or individual that has made substantial contributions through their social justice advocacy work and who are champions of social justice and change.

Woman of Influence Award
Nominated By: CHFA Members
Winner Selection: CHFA Member Community

The Woman of Influence Award celebrates a female leader who plays a vital role in building a better and more prosperous business and industry.

*These awards are rotated for each show and winners are selected by the judging panel