Canadian Health Food Association - Business Development Director, Member Experience & Sales

Toronto, ON

Position Details

Job Description

Reports to: Vice President, Member Experience
Direct/Indirect Reports: Three

We're the Canadian Health Food Association, aka CHFA. And we're certified as a "Great Place to Work®!”

Are you passionate about natural health and wellness? As Canada's largest trade association dedicated to natural health and organic products we're on the hunt for a newly created role of Business Development Director, Membership & Sales.

At CHFA, we exist to harness the collective power of our community to shape the future of the natural, organic and wellness industry, together. We believe when we all do well, Canadians live well.

Focused on delivering value for CHFA Membership, you'll combine your heart for this industry with your strategic thinking abilities, leadership skills and drive to generate results, building deep relationships that promote growth and expansion for both our members and the Association.


Working with the Vice President, Member Experience, you will be responsible for defining the goals and leading the growth initiatives to deliver Membership Growth, Member Value and delivering revenue for CHFA through the planning, development and execution of Membership, Events and Programs, including:

  • Growing CHFA’s Membership through the development of a growth strategy and action plan
  • Leading our Member Journey to ensure we are continually driving member satisfaction
  • Developing and owning the execution of revenue targets and delivering a Sales Plan for all CHFA events and programs, including collaborating with the marketing team to build first-class promotion campaigns to support them
  • Developing a multifunctional Member Coverage Plan ensuring meaningful touchpoints between CHFA leadership, staff and CHFA members throughout the year
  • Leading Annual Joint Business Planning with high investment members
  • Play an ongoing role in the ongoing support of newly implemented AMS technology
  • Developing and fostering member and industry relationships through leadership of a CHFA Advisory Committee
  • Meeting the Association's financial objectives by supporting the VP, Member Experience in forecasting and revenue tracking
  • Leading your team’s individual growth and performance objectives
  • Fostering a team culture of continual improvement, accountability, measurability, and insight to action mindset.


To be successful in this role, you:

  • have a demonstrated track record of delivering business growth and project leadership
  • have built trusted strong business relationships through a customer-centric approach
  • are a results-driven sales leader with 8+ years of experience preferably in the natural products industry
  • are a great communicator with strong negotiation skills and a knack for persuading those around you
  • are collaborative, adaptable, and always have your customers’ best interests in mind; qualities that help you build strong relationships with stakeholders and partners
  • have demonstrated strategic thought leadership and like to support your ideas with data, insights, and recommended actions
  • are a strong people-leader who motivates and guides teams toward achieving the organization’s strategic goals, managing conflicts, and ensuring everyone works cohesively towards a common objective
  • are passionate about your work and are always looking for ways to deliver net new opportunities and revenue
  • are well organized, energetic, and able to work well under pressure
  • are excited by the terms "Microsoft Stack" and "CRM". You've got a high degree of comfort navigating these tools
  • are a champion of inclusion and diversity
  • can speak both English & French (not mandatory but a strength you bring to this role).

Salary Range: $90,000 - $100,000

Life at CHFA

Our people are incredibly important to us and we are proud to be recognized as an employee-validated great workplace by Great Place to Work®. On top of a generous salary, we are happy to offer the following benefits:

  • Hybrid work environment and flexible working hours
  • Competitive bonus structure
  • RRSP matching program up to 5%
  • Wellness benefits including:
    • medical, dental, vision, wellbeing resources, Employee Assistance Program and Health Spending Account
    • $750 annual “Healthy Mind and Body Account” to support wellness, fitness, and personal development
  • Paid vacation plus eight (8) paid personal days
  • Summer hours (May-September) - 4-day long weekends
  • Holiday closure (Christmas - New Years)
  • Paid Community volunteering time
  • Educational resources and financial support to access the training you want

How to Apply

If you possess the necessary qualifications and are interested in this position and working with our wonderful team, please submit your resume and cover letter to We look forward to hearing from you!

Accommodations and Accessibility

CHFA provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs.


At CHFA, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our services and products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

We thank all candidates for their interest in joining our team. Only those selected for an interview will be contacted. We also thank the recruitment and talent acquisition industry for their interest but ask not to be contacted at this time.

Note: This job description may be changed at any time to include new responsibilities and tasks, or change existing ones as management deems necessary.

Salary Range
$90000.00 - $100000.00
Application Deadline

How to Apply

Attention to
Contact Phone
(800) 661-4510
Contact Email
Company Website
Preferred Submission Method