Naturally Homegrown Foods (Hardbite Chips) - Director of Marketing
Surrey, BC
Position Details
- Job Description
Be real. Or adventurous. Or both.
At Hardbite, we craft great tasting natural snacks that inspire people to go beyond. As our company has grown, so have our product lines… yet our passion for quality has never wavered. We need team members who share our passion for high quality, all natural, and adventurous snacks.
The 5 words that best describe us are:
- Natural
- Adventurous
- Authentic
- Trustworthy
- Energetic
- Witty
We know that’s six, but we also like to push limits and go beyond expectations.
We’re independently owned & operated… and proudly Canadian to boot.
We currently have an opening for a Director of Marketing based out of our head office in Surrey, BC. Reporting to the President, you will plan, develop, and execute marketing activities to help us achieve our objectives supporting our direct to consumer and wholesale channels, driving global brand awareness. We will give you the freedom to succeed and the satisfaction of being a key part of a dynamic team.
You will thrive in an environment working with both external agencies and internal cross-functional departments in order to implement the brand plan; including product launches, extensions and promotions. You will act as a brand ambassador and communicate the brand’s message at all customer touch points.
The ideal candidate has exceptional communication and organizational skills, is energetic, a team player, and thrives in a growing entrepreneurial environment.
PRIMARY RESPONSIBILITIES:
- Lead development and execution of annual brand plans to meet sales and profit goals, including active monitoring of business fundamentals.
- Lead articulation of brand positioning, product architecture, and brand guardrails.
- Provide input into brand innovation, specifically guiding delivery against unique brand proposition including developing long-term innovation.
- Lead agencies on strategy and creative development for fully integrated marketing communications. Includes developing experiential marketing/PR/digital marketing plans to deliver efficiently on brand-building and buzz-generating objectives.
- Partner with Sales to develop channel strategies and drive growth business at key customers, including implications for pricing and sizing, evaluate channel specific needs, identify business opportunities, and track new item distribution and performance.
- Collaborate with internal research team to leverage research (historical and secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure continuous learning plan.
- Lead the development and execution of product and packaging design plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance.
- Manage budgets and recommend in-year trade-offs needed to deliver category targets, consulting and aligning with equity/innovation on major shifts in spend.
- Support tactical execution and resolution of escalated issues for the commercial plan.
- Lead portfolio management efforts including SKU rationalization and resolution of ad-hoc product/package issues and opportunities.
- Influence launch plans to deliver the P/L; deliver all innovation/renovation/commercialization projects from PDR through launch.
- Lead trade shows presence.
- Manage digital marketing strategy across all platforms.
REQUIRED SKILLS AND EXPERIENCE:
- 5-7 years consumer packaged goods marketing experience, with experience in strategy and advertising campaign development
- Completed a university degree in marketing (or equivalent experience and/or education)
- Experience in marketing and brand management, brand planning, advertising and consumer promotions planning, execution and reporting, innovation, and project management
- Demonstrates strong understanding of and ability to balance needs of consumer, customer/retailer, operations, and finance. Able to mine data sources (Neilsen/IRI consumption, consumer research, and secondary reporting) for insights to drive brand planning, growth, and annual plan achievement
- Experience in established and emerging digital, consumer marketing, brand building strategies, tactics and tools
- Understanding of business planning and the ability to build bottom-up plans
- Ability to work exceptionally well in a team environment as well as to work independently
- Must be legally entitled to work in Canada
ADDITIONAL INFO:
- Will be required to represent the company at events on some weekends and evenings, as the job requires
- Must have valid passport, travel required within Canada and the United States
We offer a competitive salary and every position at Hardbite comes with benefits, including extended health and dental coverage (when eligible) and, of course, chips!
Come join our team and explore what’s real!
Find us on Facebook, Twitter and Instagram to learn more about who we are!
To apply to this opportunity with Naturally Homegrown Foods Ltd., please e-mail your resume and cover letter outlining why you are interested in the role including salary expectations to careers@hardbitechips.com, referencing “Director of Marketing” in the subject line.
We thank you in advance for your interest however only selected applicants will be contacted. No phone calls please.
- Salary Range
- no minimum salary specified - no maximum salary specified
- Application Deadline
- 10/11/2021