CHFA East - Product Education

Product Education Sessions Friday, September 13, 2019

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Whether you’ve been selling natural health products for years or are new to the industry, educating yourself on new products hitting the market will give you a competitive edge. You’ll be better able to serve your customers, setting your store apart from other retail outlets in your area.

*Product Education Sessions are presented or sanctioned by CHFA Member companies. The views expressed are the responsibility of the presenting company and have not been reviewed by CHFA. CHFA is not responsible for any information or material provided by a member company. Topics and speakers subject to change.

1:15 p.m. – 2:00 p.m.

2:15 p.m – 3:00 p.m.

3:15 p.m. – 4:00 p.m.

4:15 p.m. – 5:00 p.m.


 1:15 p.m. – 2:00 p.m. 

The Human Secret: Energize Your Customer Experience! 
Dave Howlett DTM RHB 
Presented by: Platinum Naturals Ltd.
Room 713A

Are online sales infringing on your business? Recent studies show that Canadian shoppers prefer real interactions, with real staff. How then do we create best-in-class customer experiences to keep your customers coming back for more?

Join Dave Howlett and discover a powerful and long-lasting tool that will boost your self-awareness and enhance the customer experience. The Real Human Being philosophy will allow you to easily connect with customers, uncover their needs and build trust – creating a customer experience that will help grow your business. It’s a simple tool that you’ll also be able to teach to co-workers, staff and even family members.

All attendees will receive a complimentary gift from Platinum Naturals.


Dave Howlett is an inspirational and humorous speaker who has spoken to audiences worldwide.  Recent clients include Tim Hortons, General Motors and Scotiabank. A multiple Ironman athlete, he and his wife Barbara employ a whole food, plant-based diet lifestyle.

Marvels of Silver in Modern Medicine  
Dr. Keith Moeller
Presented by: iLevel Management Inc. / Silver Biotics
Room 713B

Incredible new science is available on the safety and unmatched effectiveness of silver for health and wellness. Millions of dollars in hard, independent science by American Biotech Labs has shed light on the science of using silver as a first line of defense for the health and wellness of your family. Come and hear how Silver Biotics® silver products can help with things like eczema, immune support, dental health, wounds, infections, burns, dry mouth, sunburns and yeast infections. It’s time to bring an end to the myths of silver and replace them with real information because only “Real Science Matters®”!  

Dr. Moeller is an international expert on the medical uses of silver, with over 30 years of experience. He is a Managing Director and CEO of American Biotech Labs, the world leader in Nano-Silver Technology. He is a naturopathic doctor, a certified natural health professional, and author of peer-reviewed scientific publications and patents. Dr. Moeller appeared before a U.S. Congressional committee about the medical use of silver.

Flora Mānuka Honey - 100% Authenticated and 100% Traceable 

Les Stowell 
Presented by: Flora Manufacturing & Distributing Ltd.  
Room 715A

Two thirds of the world’s mānuka honey is now fake. Flora’s new Mānuka Honey – the first made in an unprecedented partnership with a 100% Māori-owned honey operation based in New Zealand, and the only that boasts a UMF certification and MGO grade on its labels – is 100% authenticated and 100% traceable. Join Les Stowell of Onuku Ltd. with 15 years’ experience in the mānuka honey industry as he discusses the key differences that make Flora Mānuka Honey truly unique.


Mr. Les Stowell is the General Manager for Onuku Ltd., a subsidiary of the Onuku Māori Lands Trust. The Onuku Māori Lands Trust includes 6,000 acres of dairy, sheep and beef farms on tribal land in the Te Arawa Tribal District in the Central North Island of New Zealand. Les’ 15 years of experience in mānuka honey, and his extensive network of landowners, beekeepers, and many other industry and international contacts enabled the Trust to diversify into the mānuka honey industry.


Symbiotics – Beyond Probiotics 
Graham Botfield 
Presented by: Living Alchemy 
Room 715B

When we understood there are beneficial bacteria in our digestive tracts, we created probiotics. Now that we understand our gut microbiome is a complex ecosystem demanding a variety of natural support mechanisms, we realize we need something more than just a capsule of bacteria.

Learn about the unique digestive enhancing nutrients within fermented Symbiotics and how they provide the ultimate holistic support for digestive health and help achieve an optimal gut microbiome.

Graham Botfield is the founder and formulator for Living Alchemy, an award-winning Canadian company producing organic kefir-kombucha fermented whole food supplements. Graham has 15 years of experience as a naturopath, college professor, lecturer, and recognized supplement formulator, specializing on digestive health and the gut microbiome. 

Enzymes: Powerful Tools to Improve Gut Health 
Dr. Michael Murray 
Presented by: Enzymedica Inc. 
Room 717A

Learn about common misconceptions about enzymes and enzyme therapy along with the latest applications of enzymes in supporting optimal health. This session will outline the unique advances that have been made in the enzymes category. What are the key factors to differentiate enzyme brands? Can enzymes be used for other health challenges? How do enzymes enhance the use of herbs, multivitamins and EFA’s? These questions and many more will be answered in this informative lecture. 

Michael T Murray, N.D., is one of the world’s leading authorities on natural medicine. Over the past thirty-five years, he has published over 30 books on natural approaches to health and has collected over 65,000 articles on the effectiveness of natural measures in the maintenance of health and the treatment of disease. He is a graduate, former faculty member, and serves on the Board of Regents of Bastyr University in Seattle, Washington. 

"Burnout Syndrome"  A Condition Newly Recognized by the WHO 
Chelan Wilkins, RHN 
Presented by: Ener-C and Martin & Pleasance 
Room 717B

With a strong background in hormonal and adrenal health, Chelan will focus on the correlation that adrenal health plays on the various hormones within the body (in men and women) that lead to sex hormone imbalances, libido issues, weight gain, infertility, sleep disorders, low immunity, auto-immune disorders and much more. 

Chelan will discuss how to recognize and support a variety of imbalances and symptoms within the body and how supplementing with natural products such as Ki, Harmony and He can help support, restore and balance these conditions within the body. 

Chelan Wilkins is a Registered Holistic Nutritionist with over five years of experience within the natural health industry as a practitioner, educator and speaker. With a strong background in women's health, Chelan focused her practice on hormonal imbalances, adrenal fatigue and digestive health, leading her to follow her passion for education regarding these health topics. With a passion for health and wellness, Chelan has focused the last three years in educating both consumers and retailers through various events the importance of hormonal health, burnout and the connection they have to our overall wellness. 

2:15 p.m. – 3:00 p.m.

Learn How to Get from Distress to De-stress with BACH® Original Flower Remedies 
Denise Eaton
Presented by: Natural Specialty Sales / Bach Remedies
Room 713A

Join us at this session to learn about Dr. Bach’s philosophy on healing and discover RESCUE REMEDY®, Dr. Bach’s famous stress relief formula. Learn about Flower Essences: who should use them, when and how, as well as how BACH® Flower Essences can help you, your family, friends and customers. Denise will have the answers to all your frequently asked questions. All attendees will receive product samples and their own personal BACH® Flower Essence blend. 

Denise Eaton is a registered practitioner through the Bach Foundation International Registry. She has been employed with Nelson Bach USA, Ltd., manufacturer of BACH® Original Flower Remedies and the #1 Natural Stress & Sleep Support Brand Worldwide, for over nineteen years, holding the positions of Brand and Education Manager. 


The Innovative Way of Delivering Information and How It Connects to "New Retail" 
Presented by: Green Mountain e-Trading Ltd. 
Room 713B

The Digital Kiosk is a popular way to display information and connect with customers. With a larger screen, it has more impact and attracts potential clients. The touchscreen Digital Kiosk creates an interactive experience to help customers make decisions faster. This type of ecommerce offers instant online response and a one-stop offline solution, helping you transform retail into "New Retail," a concept introduced by Jack Ma, the founder of Alibaba Group. The future retail model should be based on online and offline integration. This model greatly reduces labour and retail location cost and, at the same time, enables businesses to sell at anytime, anywhere. The digital touchscreen kiosk can provide insights to enhance the shopping experience and boost sales. 

Nutrition Secrets for Increasing Energy and Performance 
Julie Daniluk, RHN 
Presented by: Nature's Way of Canada  
Room 715A

In this lecture, Julie Daniluk reviews the latest research on the foods and supplements that can reduce fatigue and pain, rev metabolism, balance hormones and boost the immune system. She also shares her knowledge on cleansing the organs, reducing cravings and creating a stronger body. 

Julie Daniluk, RHN, is the author of the bestselling books, Hot Detox, Meals that Heal Inflammation, and Slimming Meals That Heal. She is the nutritionist and co-host of reality cooking show Healthy Gourmet (Oprah Winfrey Network), and in-house nutrition expert on the Marilyn Denis Show (CTV). 



Brain and Memory Health: The Role of Key Nutrients 
Neil Levin 
Presented by: Puresource Natural Products 
Room 715B

The brain must be intact and healthy in order for it to perform normal functions like maintenance and repairs, vision and sensory perception, thinking and memory. There is evidence that continual insults to the brain from inflammation, oxidation, chemicals or other damaging agents have negative health effects if unimpeded. In essence, the brain is literally under attack on a daily basis, requiring a constant infusion of supporting protective nutrients to maintain proper brain health and functionality. Learn about specific nutrients that protect and maintain proper brain function to prolong our ability to think clearly and preserve memory as we age.  

Neil E. Levin, CCN, DANLA, a board-certified clinical nutritionist, is the senior nutrition education manager and a product formulator for NOW®. A 45-year health food industry veteran with retail management expertise, Neil is a director and past president of the American Nutrition Association, and as a technical advisor, helped The Non-GMO Project develop its verification standards. 

New Naturapeutic Fluoride-free Toothpastes 
Alain Menard 
Presented by: Green Beaver Company, The 
Room 717A

The Green Beaver Company introduces its new Naturapeutic toothpastes approved by Health Canada. These are the FIRST fluoride-free natural toothpastes proven to prevent cavities. The new line includes: an enamel protection, an extra whitening, sensitive teeth and kids' toothpastes. 

Alain Menard, microbiologist, is the co-founder of The Green Beaver Company. The company's mission is to inspire a healthy natural lifestyle and a sustainable world. 

The Power of P.E.A. – Harnessing Your Endocannabinoid System to Combat Pain, Inflammation and Much More 
Traj Nibber, PhD 
Presented by: Advanced Orthomolecular Research (AOR) 
Room 717B

Your body uses the endocannabinoid system (ECS) to heal, repair and protect itself against many different types of stressors and insults such as toxins, bacterial and viral infections, pesticides, carcinogens and inflammation. One of the key signalling molecules in the ECS is called Palmitoylethanolamide (P.E.A.). Dr Traj Nibber, founder of AOR, will share the highlights of over 80 years research and more than 300 scientific and clinical studies on the effectiveness and safety of P.E.A. Learn about this ground-breaking “ortho-molecule” and its impact on a wide range of health conditions including pain, neuro-inflammation, allergies, mood, immunity and much more. 

Traj Nibber, a practicing pharmacist and researcher, began compounding stand-alone supplements free of charge when AIDS patients sought assistance in maximizing the quality and duration of their lives. Thus, he began a quest to improve the health of others, one involving relentless research and perseverance. At that time, the foundations of the natural health industry lacked the kind of scientific rigour that Dr. Nibber demanded. So, in 1991, he founded his own company with a mission to bring industry-leading standards of expertise, research, ingredients and process to all of its products. That company was Advanced Orthomolecular Research (AOR). 

3:15 p.m. – 4:00 p.m. 

Women's Health & PMS: Busting Our False Beliefs to End Suffering! 

Dr. Jacqueline Cooper, ND 
Presented by: Atrium Professional Brands 
Room 713A

Hormonal imbalances are so prevalent in today’s society, that many of the related symptoms are now considered “normal”. PMS is a prime example. This is not the case, however. PMS is a result of physiology that is not functioning optimally. Hormonal imbalances are fairly downstream in terms of development, meaning they are rarely the primary issue. Many conventional therapies fail to recognize this and instead attempt to minimize symptoms by introducing synthetic hormones. This interrupts the function of the body’s own natural hormones.

Join us to learn more about how you can help those struggling with hormonal imbalances reset their body’s rhythms and return to balance.

What are the underlying imbalances in the body that lead to the development of PMS symptoms? How do endocrine-disrupting toxins (including synthetic hormones) directly contribute to hormonal imbalances? How does the bacteria in our gut influence our hormonal health? How can dietary strategies like seed cycling help to restore hormonal balance? And, what does the moon have to do with it? Jacs will answer all these questions in this informative session.

If left unchecked, stress can lead to unhappiness and promote the development of disease. Dr. Jacs Cooper has a special focus on helping individuals shift their perceptions around stressful life events and adopt new coping mechanisms that allow them to thrive emotionally and physically. She is passionate about teaching to empower others with respect to their health. Jacs earned a Doctor of Naturopathic Medicine degree from the Canadian College of Naturopathic Medicine in 2012 and a Bachelor of Science from Queen’s University, Kingston, ON. 


MaxSimil®: Revitalizing the Omega-3 Category 
François-Karl Brouillette  
Presented by: Hedley Enterprises Ltd. 
Room 713B

A 2015 StatsCan study showed that over 96% of Canadian adults are not getting optimal levels of Omega-3, putting them at risk of cardiovascular disease. What can be done?

Researcher François-Karl Brouillette  will discuss the science and clinical results behind MaxSimil® Omega-3 fish oil. MaxSimil® is a Canadian-developed patented technology that is poised to revitalize the Omega-3 category by helping consumers absorb more omegas into the blood stream, increasing Omega-3 Index results. The Certified Naturals™ Clinical Omega3X formula is one of the first supplements on the Canadian market to use MaxSimil® fish oil.

Certified Naturals™ selects only the world’s best clinically proven natural ingredients. We search the world over for ingredients that have been tested for safe use in humans and have documented evidence showing them effective for specific health conditions in a clinical setting. Certified… for your health!


François-Karl Brouillette joined Neptune in 2016 as VP of Scientific Affairs following the acquisition of Biodroga Nutraceuticals. He was appointed VP of Science & Innovation of Neptune’s Nutrition Business in 2017, where he oversees product development, quality assurance and research & development programs. He began his career in 2001 as a Research Chemist for a Quebec-based pharmaceutical company. In 2005, he transitioned into the Natural Health Product industry as the Director of Scientific Affairs for Biodroga and later on as Vice President, where he was instrumental in the company’s growth. François-Karl holds a Master’s in Organic Chemistry, from the Université de Montréal. 


Essential Oils to Help Relieve Stress, Anxiety and Insomnia 
Marie-Chantal Perras 
Presented by: M2 Brand Management, Inc. / Union Nature - Divine Essence 
Room 715A

Discover the power of essential oils and relief of symptoms related to stress, anxiety and insomnia. You will learn aromatherapy fundamentals applied to the nervous system as well as some not-so-secret formulas that fit this need. Most importantly, you will gain the confidence to choose and recommend the right essential oils for the occasion. 

Marie-Chantal Perras is a certified naturopath, Iyengar yoga teacher and aromatherapy enthusiast with more than 20 years of experience in the natural health product industry. Her involvement with Divine Essence ranges from sales to marketing and from research and development to Training Director, where she brings a holistic take on health supported by scientific evidence. 


Supercharge Your Endocannabinoid System 
Charlotte Traas 
Presented by: New Chapter Canada 
Room 715B

Scientific research on the endocannabinoid system in our bodies has exploded in recent years. This system of lipids, enzymes and cannabinoid receptors has been shown to play key regulatory roles in our memory, stress response, metabolism and sleep. But what can you do to boost the effectiveness of your endocannabinoid system? Come learn how common foods, herbs and supplements can supercharge this system for both you and your customers. 

Charlotte Traas is the Director of Sales Education and Training at New Chapter, Inc. Charlotte began her career teaching at a medical college in Saint Louis, Missouri. Recognizing that Western medicine may be enhanced by natural traditions established in Eastern medicine, Charlotte studied herbs and mushrooms in Japan and China for three years. A consummate student, Charlotte has been studying natural alternatives for health for the past 15 years under some of America's most notable herbalists and naturopaths. A passionate advocate and spokesperson for natural healing techniques and remedies, Charlotte is currently working to help further educate on the repercussions of GMOs in the United States and offers alternative health solution seminars on women’s health. 

Avocados Can Help Prevent Type II Diabetes: New Research 
Dr. Paul Spagnuolo, BSc, MSc, PhD 
Presented by: SP Nutraceuticals Inc.  
Room 717A

In this session Dr. Spagnuolo will introduce a unique nutraceutical library and show how it is screened for specific diseases as well as to identify new nutraceuticals. This is the science that led to the discovery of AvoB and its use for increased insulin sensitivity. Dr. Spagnuolo will take you on his journey towards validating the use of the new molecule AvoB as an ingredient and creating a product for prediabetes and type II diabetes. 

Dr. Paul Spagnuolo is an Associate Professor at the Department of Food Science, University of Guelph and Research Program Director for the Products and Value Chains theme of the Ontario Agri-Food Innovation Alliance. His research focuses on the development of novel therapeutics for the treatment of chronic diseases with specific emphasis on nutraceuticals (i.e., food-derived bioactive compounds). His lab has discovered 4 novel nutraceutical agents, filed 3 patents and has completed a Phase I Clinical Trial with another about to begin. Dr. Spagnuolo sits on the Board of Directors for the Natural Health Products Research Society of Canada. 

Healthy Is Beautiful 
Tony Rechtman 
Presented by: Inika Organic 
Room 717B

In this session Tony will present the natural and organic cosmetics market along with global market growth and trends. What makes an organic and natural beauty product special? How are organic beauty products made? What are the challenges of creating natural and organic beauty products? Can natural beauty products really perform? What is the difference between organic and certified organic? How green is green beauty? Tony will answer all these questions and help you decipher marketing claims for consumers while showing what makes INIKA Organic different from other beauty brands. 

After identifying a gap in the market, Tony Rechtman launched Total Beauty Network (TBN) to challenge the notion that affordable and natural cosmetics could not achieve the same quality standards as other high-end brands. 10 years on, TBN now has four successful and unique brands, selling in excess of six million products globally each year. 


4:15 p.m. – 5:00 p.m.

4:15 p.m. – 5:00 p.m.

SUKIN… It’s What We Leave Out that Makes Us Special 
Cathy Galileos 
Presented by: Sukin Naturals 
Room 713A

At Sukin, we believe it’s our goal to educate on natural skin and hair care products and to make natural beauty the only choice for people wanting to live a healthy, balanced life, free from unnecessary toxins. Sukin was one of the first to say ‘NO’ to artificial additives and harsh ingredients that may cause harm to the individual and the environment we live in. Everything we need to nourish our bodies can be found in nature, so at Sukin, that’s what we use. It’s what we leave out that makes us special… nothing but special.

Cathy Galileos is the Product Trainer for BWX, a global natural beauty company, home to Australia’s #1 natural skincare brand, Sukin. She brings her passion for education and natural beauty working with leading brands within the retail beauty industry. 

Allimax Control  A Break-through New Product for Diabetics! 
Dr. Peter Josling

Presented by: CLM Health Group Inc. 
Room 713B

Patients with diabetes are at increased risk of infection as they have a weakened immune system and at a three-times normal risk of coronary artery disease. These facts are well established, so it's vitally important for diabetics to remain healthy with a strong immune defence and reduction of as many coronary heart disease risk factors as possible, especially raised blood pressure and cholesterol. Dr. Peter Josling explains the break-through science behind the our product, Allimax Control, formulated for diabetics and other related conditions. 
Gift bag for all attendees.

Peter Josling is Director of The Garlic Centre based in Sussex, England -- established in 1993 to provide an independent source of information about the medicinal, culinary, and general properties of garlic. The Garlic Centre also advises commercial companies, research establishments, government agencies, the press, and the media.  


Safe and Effective Essential Oil Use for Everyday Life 
Elena Mercurio
Presented by: New Age Marketing and Brand Management Inc. / Aura Cacia  
Room 715A

Essential oils have many wonderful benefits and uses with the right amount of know-how. If you want to receive solid education around essential oil usage, join Elena Mecurio for a lively and interactive session about the many wonderful uses of essential oils, including hot topics like internal ingestion.

Have your essential oils questions answered, and gain a deeper understanding of safe and appropriate usage which will help you in all facets of your daily life.

Aromatherapy Educator Elena Mercurio is passionate about natural health and wellness. Essential Oils have been a part of her life for as long as she can remember. She studied Aromatherapy at the American College of Healthcare Sciences and has been an educator with Aura Cacia for 4 years. 


Thyroid Disease: The Silent Epidemic of Our Time
Eldon Dahl
Presented by: Life Choice Ltd.
Room 715B

Come and discover Thyrodine® thyroid gland, nothing short of an NPN miracle product license. The importance of the thyroid gland cannot be overestimated. Learn what the #1 prescription drug in America is, and why women are five to eight times more likely than men to be affected by this condition. Low thyroid function affects 20 to 25 % of the female population, and one in eight women will develop a thyroid condition in their lifetime. 

Made from whole desiccated thyroid gland, non-GMO, from grass-fed New Zealand bovine, non-medicated and hormone free, Thyrodine® is the first NPN licensed desiccated thyroid gland in Canada, a four-year achievement! It is formulated by a naturopathic doctor, and GMP manufactured using USP pharmaceutical grade raw materials to ensure therapeutic results. 

This training will delve into the sudden global rise in thyroid disease and recommendations on what can be done.  

Eldon Dahl, doctorate of Natural Medicine, founder and CEO of Life Choice Ltd., has three decades of experience in the field of naturopathic medicine and the natural health industry. Eldon specializes in anti-aging research and chronic disease treatments. As the company formulator, he personally sources all the raw materials used, thus ensuring therapeutic results.


Brainspan: Building Your Best Brain 
Bryce Wylde 
Presented by: Peak Performance Products 
Room 717A

We all want to live longer and healthier lives. More than just lifespan, we want healthspan. Canada’s leading functional medicine expert, Bryce Wylde is a brain changer. He has consulted over 10,000 patients in clinical practice and can tell you from experience that the secret to optimal healthspan is in fact brainspan: building your best brain. He will share the latest in research, technologies, genetics, lab tests, and natural health products with a focus on best-in-class omega-3 fatty acids, to help support your 86 billion neurons. Building your best brain is creating a life best lived.  

Bryce Wylde, BSc (hons), DHMHS, is a leading health expert and clinician at P3 Health in Toronto, co-founder of Youtrients, CIO at Brain Armor Inc., author of three best-selling books, previous host of CTV's Wylde On Health, and regular guest health expert / medical advisor on “The Doctor Oz” show. 


Gut Reaction – How a Woman’s Microbes Rule Her Mind and Body 
Dr. Sara Celik
Presented by: Renew Life
Room 717B

Could a woman’s microbial imbalances (also known as dysbiosis) be responsible for shifting moods, imbalanced hormones and embarrassing health problems?

In this presentation, Dr. Sara shares compelling evidence that links microbial diversity in women with a serene mind and healthy body.

Dr. Sara will teach you how women’s targeted probiotics and specific bacterial species are being used to empower women to take back control of their fluctuating hormones and dysbiotic state. Come discover how one simple five-step protocol may help your female customers on their path to renewed health. 

Dr. Sara Celik is a board certified Naturopathic Doctor and inspiring speaker carrying over 15 years of experience in the natural health industry with a strong focus on gut health. She is the Spokesperson for Renew Life and expert contributor to many TV/radio programs and hundreds of women’s magazine publications.