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President's Blog

CHFA is proud to be the voice of the natural health industry. As CHFA President, I am proud to be our organization’s voice. From the latest updates on issues affecting our industry, to my personal insights on professional life, my blog, "The Long Story", is a collection of thoughts and ideas that will give you a unique perspective into our industry.

Blog Posts


Oct22 25 New Ways to Get to Know CHFA President, Helen Long

Learning the ins and outs of any leader is always fascinating. From her many years of experience in...

Aug14 My New-Found Strategy to Cope with Busyness

We’re living in a world that seems to get faster by the moment. Where instant gratification has bec...

Jul16 Vacation Reading

I am a life-long reader. A lover of books and storytelling. I will read anything, anytime. I’m not ...

May10 What Work-Life Balance Means to Me

Work-life balance is always a challenge. When your children are small, it’s all about time manageme...

Mar22 A Slice of Life at Expo West

Earlier this month, Helen visited the 38th annual Natural Products Expo West, a four-day event that...