Advocacy Platform

Our Messages for Elected Officials

Who is CHFA?

The Canadian Health Food Association (CHFA) is Canada’s largest member based trade association dedicated to natural health and organic products. Our include manufacturers, retailers, wholesalers, distributors and importers of natural health and organic products. These products can include foods, vitamin and mineral supplements, herbal products, sports nutrition products, health and beauty aids, organic foods and more.

It is CHFA’s mission to create opportunities for members to thrive, cultivating an innovative industry through advocacy, education and experience.

The natural health product (NHP) industry and the organic sector collectively contribute $9 billion to the Canadian economy each year, while positively supporting Canada’s health care system. With approximately 2,800 health food stores and over 10,000 businesses directly involved in the sector, our sector provides jobs and opportunities for small and medium-sized businesses across the country. The products made and sold by these Canadian businesses are in demand in Canada and beyond because of the quality of our products and the strength of our world-class regulatory system.

Self Care

Health Canada plans to categorize Natural Health Products (NHPs) as self-care products, along with cosmetics and non-prescription drugs in a new proposed framework. The proposed framework comes with labelling changes that could prove to be costly to industry and result in significant changes to how products are packaged and labelled. Plain Language Labelling (PLL) will result in many unintended negative consequences for our sector.

CHFA is concerned by this approach taken by administrators because:

  • There is lack of evidence that this will help consumers or address any consumer related problems at all;
  • There is lack of transparency and flexibility on the key elements such as package size and font size;
  • Extensive costs and financial burdens will be placed on suppliers and retailers that will ultimately effect the consumer and;
  • Extensive environmental impact to alter packaging.

These changes will drastically affect the NHP sector and will result in an unnecessary economic burden on every business in the NHP industry, without resulting in any real change for the consumer. This will directly affect our industry’s ability to produce the products that 73 percent of Canadians have come to rely upon.

Cannabidiol (CBD)

As a non-intoxicating and natural substance with therapeutic properties, CHFA has advocated for the government to permit CBD as an ingredient in NHPs since cannabis was legalized in 2018. CBD is the part of cannabis that does not get you “high”, and is associated with a number of therapeutic benefits, such as improved sleep, stress relief and acute pain reduction. When sourced from cannabis or hemp, and when used to support consumer health, CBD health products belong under Canada’s established Natural Health Products Framework.

Following the June 2019 release of Health Canada’s consultation paper on a potential regulatory framework for cannabis health products, CHFA launched a “CBD is Natural” advocacy campaign to urge the government to rethink the policies outlined in the proposal and move beyond the status quo by adopting more appropriate regulations for CBD. Find out more here. 

Canada needs regulations for CBD health products that make sense, where customers can visit their local health food store to purchase safe and regulated NHPs containing CBD.

Food Modernization

The Canadian Food Inspection Agency (CFIA) and Health Canada are working on several initiatives to update how food is labelled and produced in Canada. CHFA has participated in many of these initiatives, and will continue to work with Government to ensure that changes to Canada’s regulatory system support innovation and the continued success of the thousands of Canadian businesses who manufacture and sell organic and specialty foods. Click here to learn more about CFIA’s health products and food labelling modernization initiative.

Please contact us to learn more about our sector, upcoming events or organize a meeting with business leaders in your community.