Our Staff

CHFA’s dedicated and professional staff works to serve our membership and move our industry forward.


Helen Long

Helen Long, President

With over 25 years of experience in not-for-profit, retailer and supplier roles including 14 years at CHFA, Helen has led CHFA since January 1, 2010. Working with other members of the leadership team, Helen ensures that the annual operating plan responds to the strategic priorities set by the Board of Directors. She works hard to consistently serve CHFA members and to ensure the growth and advancement of the industry.

David Clark

David Clark, Vice President

David is a key leadership team member, and is responsible for managing key business files including finance and membership. He works closely with Helen and the Board of Directors in determining strategic direction and supporting the Board’s objectives. He brings his experience and entrepreneurial spirit to CHFA as we continue to support our members and promote the growth of the industry.

Jessica Loyola

Jessica Loyola, Executive Assistant

An experienced Executive Assistant, Jessica is accountable to the President’s Office, providing administrative support to the President, as well as CHFA’s senior staff.

Gayle McClelland

Gayle McClelland, Board Administrator

Reporting to the President, the Board Administrator works with the CHFA Chair and Board of Directors to support the work of CHFA by performing administrative tasks related to Board and Committee meetings. She also maintains CHFA`s corporate records and manages CHFA`s Annual General Meeting.


Krista Jajko

Krista Jajko, Manager, Regulatory Affairs

Krista oversees the Regulatory Department and plays a lead role in planning government relations activities including the logistics associated with NHP Awareness Day and other lobbying events. Krista also manages the regulatory-related councils, bilateral meetings, teleconferences and conferences.  She handles the oversight of the ITC program, responds to member regulatory queries and gathers member input on regulatory issues during stakeholder consultation processes.

Fatima Motala

Fatima Motala, Regulatory Affairs Specialist

Working with the Regulatory Affairs team, Fatima is responsible for reporting on regulatory issues pertaining to the natural health and food products industries in Canada. She develops communications, maintains up-to-date regulatory content and provides guidance to members on the regulatory initiatives underway in Canada.

Thushi Sarvanandasivam

Thushi Sarvanandasivam, Regulatory & Policy Associate

Thushi supports the Regulatory Affairs team by tracking and reporting changes in regulations and policy that may impact the businesses of CHFA members. She is responsible for the issuance of CHFA’s International Trade Certificates.  Working closely with her colleagues, Thushi also gathers member input on regulatory topics and provides guidance on regulatory and policy issues.

Sherry Casey

Sherry Casey, Food, Regulatory Consultant

Sherry has over 25 years of experience leading regulatory affairs and compliance assurance initiatives, complemented by roles in nutrition and food and product safety. Sherry  supports CHFA and its members on regulatory matters related to food to ensure a fair and appropriate regulatory environment for their businesses.


Holly MacCannell

Holly MacCannell, Membership Coordinator

Holly plays a hands-on role in membership procedures such as handling membership renewals, education and benefits, as well as, membership growth and retention. Holly also manages the CHFA member database.

Jessica Mason

Jessica Mason, Membership Coordinator

Jessica coordinates and performs a wide variety of administrative, clerical, and program support activities on behalf of the Membership Department. In addition to being the initial point of contact for all CHFA inquiries, she assists members and prospective members with applications, renewals, education, benefits, as well as other assigned projects and tasks.


Judy Sharpe

Judy Sharpe, Director, Trade Shows & Conferences

With over 20 years of experience, Judy oversees the strategy, marketing and budget responsibilities for the Associations trade shows and conferences.  Since joining CHFA in 2005, Judy has been instrumental in the growth and success of CHFA East, West and Quebec.

Janel Matheson

Janel Matheson, Event & Sponsorship Manager

Janel manages all aspects of the production of the trade shows. She is responsible for exhibit and sponsorship sales, show services and onsite logistics.  As the primary contact for our exhibitors, Janel ensures that our members have the information and tools they need to succeed at our trade shows.

Stephanie Lear

Stephanie Lear, Event Coordinator

As Event Coordinator for CHFA, Stephanie is responsible for all on-site logistics for our conferences and networking events. She manages our registration programs and also leads the production of the CHFA East, West and Quebec show guides.

Irina Costachescu

Irina Costachescu, Event Coordinator (maternity leave)

As Event Coordinator for CHFA, Irina is responsible for all on-site logistics for our conferences and networking events. She manages our registration programs and also leads the production of the CHFA East, West and Quebec show guides.

Sashane Biggs

Sashane Biggs, Event Planning Coordinator (maternity leave)

Sashane serves as the frontline information contact for exhibitors. She assists with the administration of exhibit sales and the gathering of various exhibitor details required for the production of the trade shows. Sashane is also instrumental in updating exhibitor details on the show websites and mobile phone apps.


Michelle W. Book

Michelle W. Book, Director, Communications

As part of the senior leadership team, Michelle develops implements and leads communication initiatives that support the strategic priorities of the Association.  She is responsible for overseeing the integrated communications strategy including both internal and external communications, the management of all public relations, marketing, advertising and member communications.

Janessa Gazmen

Janessa Gazmen, Digital Media Manager

Janessa supports the communications team with a focus on digital content development, including the CHFA website and various social media platforms. Janessa also monitors and remains current on new trends, ideas, technologies and approaches in web and social media, and incorporates as appropriate to increase engagement and content effectiveness.

Calvin Dao

Calvin Dao, Communications Coordinator

Calvin’s role is to support the communications team of CHFA with a strong focus on external communications, including website administration and updating our social media platforms. He also assists in developing and editing media materials, member communications and media monitoring.


Glenda Costa

Glenda Costa, Director, Finance and HR

An experienced accounting professional, Glenda oversees the Accounting Department and is responsible for managing and executing all aspects of CHFA’s day-to-day, month-end and year-end financial matters. Her area of focus also includes the coordinating of the Association’s payroll and employee benefit plan.

Boris Sherb

Boris Sherb, Accounting Coordinator

Boris is responsible for accounts receivable and payable for all departments and maintains the capital asset inventory of the Association.  He works closely with the accounting manager to produce month-end financial reports and the year-end audit.