CHFA Industry Achievement Awards

The CHFA Industry Achievement Awards are presented to companies in the natural health and organic products industry for outstanding achievements. These awards are presented at each of our trade shows, CHFA East, CHFA West, and CHFA Quebec. Nominations are submitted and votes are cast by CHFA Members in good standing.  

  • CHFA Willie Pelzer Memorial Hall of Fame

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    Janet Jacks

    Janet Jacks

    Janet Jacks has been passionate about the food-health connection for over 40 years, beginning when her husband was diagnosed with Type 1 diabetes and she set out to find natural ways to heal the body and prevent disease.

    Her passion for this connection and the positive results she experienced after changing her diet made Janet want to share this with others. Out of this passion, Goodness Me! Natural Food Market and Lifewatchers, her ten-week healthy living program, was born. 

    Based on this success and knowledge, Janet wrote Discover the Power of Food: The 10 Week Plan to Transform Your Life. This book consolidates Janet's 40 years of experience, research and the latest nutritional information into one life-changing book, complete with practical tips and recipes.

    Janet hosts her own radio show “Just for the health of it,” and continues to lead courses and workshops in the industry about the food-health connection. 

  • CHFA Organics Achievement Award

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    Gail Mountain

    Gail Mountain

    Gail Mountain helped to lead Indigo Natural Products Management for over 20 years. Before that she was part of Horizon Distribution which is a founding player in the natural and organic industry.  Gail and the Indigo Team developed sophisticated approaches to marketing organics across Canada & worked with client partners of all sizes and all sectors of the industry.

    Gail’s dedication to, and unflagging belief in, the natural products industry has led to the continued growth of not only Indigo which, today, manages many of the premium brands in the industry, but also the growth of the organic industry.  The company also continues to be recognized as a national leader in organic trade development.

    Gail is known for her wonderful nature, warm-heartedness and powerful golf swing!  She is a true leader and avid supporter of organics.

  • CHFA John Holtmann Leadership Award

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    Bruce Cole

    Bruce Cole

    Bruce Cole started his career as a writer in 1975, when he was accepted into the Humber College School of Journalism in Toronto. Over the next 15 years, his career alternated between stops at community newspapers and in the communications and marketing departments of several large corporations. In 1992, he joined the Southam Publishing Group as editor of Heating, Plumbing and Air Conditioning Magazine, but after three years, was looking for something different. It was then that he accepted a job with CHFA as trade show and communications manager, working there until 1997, when he and his wife Donna co-founded Canadian Natural Health Retailer (CNHR) Magazine. Their goal was simple – to help natural health retailers improve all aspects of their business. During his time in the industry, Bruce has featured hundreds of health food stores in CNHR and has helped organize and promote business seminars for retailers across the country. He has served as an editor for many industry authors, and two years ago, he wrote his first book, “Mighty Magnesium: The Unlikely Health Hero.”

  • CHFA Sustainability Award

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  • CHFA Brock Elliott Memorial Award for Excellence in Retailing

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  • CHFA Excellence in Retail Sales

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  • CHFA Supplier of Excellence Award

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  • Jack Gahler Memorial Award For Excellence in Field and Inside Sales

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  • Gordon Storie Memorial Bursary

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  • CHFA Exhibit Awards

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  • CHFA People’s Choice Award

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