The CHFA Willie Pelzer Memorial Hall of Fame Award is CHFA’s most prestigious award. It is given to an individual in the Canadian natural health industry for outstanding contributions to the development and growth of our industry.
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With staggering interest rates and a stagnate economy, Bruce opened a compact, streamlined 780 sq. Ft. Supplements only store in September 1984. It was a one person operation with very low overhead. The business plan was to offer customers a vast selection of supplements and drive volume with reasonable prices made possible because of the low overhead. The business plan brought immediate success and a thriving national mail order service was soon to follow. In 1999 Bruce p...Read More