CHFA Conference Presentations
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CHFA Conference Presentations 2018

In this section, you will find a collection of presentation summaries and white papers from CHFA’s popular conference programs held at
CHFA West, CHFA East, and CHFA Quebec. 


CHFA East 2018
Conference Session Download Presentation

Global Food and Drink Trends: North America - Presented by Joel Gregoire, Senior Food and Drink Analyst at Mintel

Gaining an edge in the food and drink industry starts with a simple question: “What do consumers want?” Mintel’s 2018 Food and Drink Trends presentation helps answer this question and provides perspective on how companies are responding to these demands. How are Mintel’s trends identified? They are the result of collaboration among 60 of Mintel’s expert analysts across more than a dozen countries. The resulting trends are based on concepts that reflect current consumer-focused themes around trust, self-care, stress, individuality and sustainability, and aim to make sense of what’s new and important to help companies make informed, strategic decisions.

Click here to access this presentation.

Clicks to Bricks - Presented by Annalea Krebs, founder of Social Nature, and Dave Pullar, CEO of Left Field Foods

Wondering how to bridge the gap between digital awareness and brick and mortar results? Studies show that 81 percent of consumers research products online before going into stores. That means having a strong digital presence is crucial for driving in-store sales. What is your brand doing to drive consumers from online inquiry to in-store purchase? Key takeaways from this talk include insights on the changing path to purchase, understanding the connected generation, and marketing tactics to bridge the gap between digital and bricks-and-mortar. A live case study from one of Social Nature's clients, Spokes, will show some of these tactics in action.

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Store Wars - Presented by Bruce Winder, retail expert, entrepreneur, professor and speaker serving a variety of clients in the retail and manufacturing industries

Ever since Amazon's surprising acquisition of Whole Foods Market Inc. last year, the Canadian food industry has been scrambling to re-position itself to defend against this behemoth's new capabilities and reach. Large and small retailers alike are re-evaluating business models and refining their go-to-market strategies to remain competitive. Building on the thought-provoking September 2017 Financial Post article titled "Death By Amazon" in which he was quoted, retail expert Bruce Winder (Co-founder and partner of Retail Advisors Network™) will discuss how the Amazon dynamic is changing Canadian retail and how numerous players including health food independent stores are fighting back. He will examine best practices from this group (and others) and mistakes to avoid in this ever-changing but exciting arena. A must-see part of your conference!

Click here to access the Store Wars slides.

Wealth Coach for the Health Coach: How to Manage Wealth as a Health Food Retailer - Presented by Patrick Buscar, Financial Consultant and Division Director, Certified Financial Planning Professional with Investors Group

Health food retailers spend so much time worrying about the health needs of others that they neglect their own personal health and wealth management. Patrick will speak about the personal financial planning of the health food retailer. With a focus on wealth, he will speak about the gaps and opportunities that arise in the different life phases of a professional and how it’s not too late (just like with health) to make a positive change.

Click here to access this presentation.

 

CHFA West 2018
Conference Session Download Presentation

2018 Global Food and Drink Trends​ - Presented by Joel Gregoire, Senior Food and Drink Analyst at Mintel

Gaining an edge in the food and drink industry starts with a simple question: “What do consumers want?” Mintel’s 2018 Food and Drink Trends presentation helps answer this question and provides perspective on how companies are responding to these demands. How are Mintel’s trends identified? They are the result of collaboration among 60 of Mintel’s expert analysts across more than a dozen countries. The resulting trends are based on concepts that reflect current consumer-focused themes around trust, self-care, stress, individuality and sustainability, and aim to make sense of what’s new and important to help companies make informed, strategic decisions.

Click here to access this presentation.

Why Natural Health Retailers Are the Envy of Their Competitors (Updated) - Presented by Ryan Benn, President of alive Publishing Group

Understand the key differentiators that can ensure a profitable, long-term business model for the natural health retailer — includes a toolkit and playbook for success. In this insightful conversation with Ryan Benn, he discussed what natural health retailers are doing right, what they are doing wrong, and what they need to improve on to increase their business and stay ahead of FDM (or competition). This information was gathered from polling the alive Listens reader panel to gain insights into what consumers are looking for at the stores that they shop in, to compile a playbook of actionable tools to ensure the success of your natural health business.

You can access Ryan's presentation here, and the playbook for success here.

How to Market Your Brand Like a Food Network Star​ - Presented by Dayna Lapkovsky, President of Suite 203 Communications

With an explosion of new health products entering the marketplace every year, how does your brand stand out, compete and become a customer favourite? You don't have to be a reality star to win at making your brand shine! Marketing consultant Dayna Lapkovsky draws inspiration from television’s biggest personalities and shares her five biggest secrets learned while working with brands, both big and small, over the past 15 years. In this presentation, find out how to become and stay relevant to your target market and build a loyal, engaged group of brand ambassadors.

Click here to access this presentation.

Death by Amazon​ - Presented by Bruce Winder, Co-Founder and Partner of Retail Advisors Network

Death by Amazon… it’s a jarring headline and perhaps a thought that has crossed your mind. In a recent article published in the Financial Post, the story led with this: “Amazon.com Inc.’s purchase of Whole Foods Market Inc. last month has pushed an already nervous retail sector into a collective panic not seen since the great recession.” But the real headline here should be how retailers can withstand the onslaught, suggests Bruce Winder, an expert in the field of retail who also contributed to the article. What are select retailers doing differently to resist being disrupted by this behemoth? How do in-store experience, location, assortment, staff product knowledge, niche marketing and value-added services minimize the commoditization of retail? There are some merchants using these strategies and more to set themselves up to thrive in this ever-evolving arena that has seen countless businesses give up.

Click here to access this presentation.

Retail Leaders Round Table - Presented by Bruce Winder, Co-Founder and Partner of Retail Advisors Network

Following the Death by Amazon session, CHFA Members were invited to join Bruce for a lively discussion. This was an opportunity to share pain points, insights and best practices with other independent store owners. Retail owners and operators engaged with others who may be having the same challenges — and experiencing the same successes.

Click here to access this presentation.

Are Organics and “x-ponics” Mutually Exclusive?​ - Presented by Kelly Monaghan, President of Ash Street Organics

Organic agriculture is generally considered to be soil-based — but what about hydroponics, aeroponics and aquaponics? USDA’s NOP still allows organic hydroponics while Canada and the EU do not. Canada is heading towards permitting organic aquaponics of products traditionally grown in soil. The latest updates on these rules and regulations are discussed in this seminar by Kelly Monaghan of Ash Street Organics.

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Winning Over the Connected Generation​ - Presented by Annalea Krebs, CEO of SocialNature

The retail landscape has changed with the rise of the connected generation, which is defined not by age but rather how consumers purchase and where they’re spending time. To succeed, a seamless omni-channel (online and in-store) approach to sales and marketing is required. Annalea Krebs of SocialNature provides insights and tactics on how retailers can collaborate with suppliers, and why they should see this changing landscape as an opportunity and not a threat. Key takeaways include understanding the connected generation, how this relates to the changing path to purchase, and marketing tactics to bridge the gap between digital and brick and mortar.

Click here to access this presentation.

Respecting the Boundaries​ - Presented by Lewis Retik, leader of the Advertising & Product Regulatory group and co-leader of the Food & Beverage group at Gowling WLG, and Daniel Cole is a partner in Gowling WLG’s Intellectual Property Group

Ah, yes, the magic supplement that cures everything from anxiety to cancer. We’ve all seen advertising that makes us scratch our heads and wonder, “How did they get away with that?” Canadian regulations dictate that manufacturers should not make any claims for which the product is not approved. So why do marketers push the boundaries? This presentation provides examples where claims are either bordering on misleading the public or just plain false. What are the risks in embellishing an approved claim? Are the rules for marketing on social media platforms more lenient? Do retailers hold any responsibility when selling products that make false claims? View this presentation to help you navigate the dos and don’ts when pushing the boundaries.

Click here to access this presentation.