CHFA EAST 2018
CONFERENCE INFORMATION

 

"Attending the CHFA trade show is a double win. It's a great opportunity to see a lot of product in one place but even more important are the networking opportunities!"

Frank Sarro, Fresh & Bulk Foods Category Manager
Community Natural Foods 


 | Recommended for all registrants wishing to expand their knowledge
 | Recommended for personnel working in a retail environment
 | Recommended for manufacturers, distributors and business services
 | CHFA Member and/or Associate only event, check description for details

Time

Recommended
Audience

Session

Presenter

Thursday September 13, 2018

10:00 a.m. –
4:30 p.m.

NHPs and Food – Communicating the Changes and Challenges

Health Canada

Friday September 14, 2018

8:00 a.m. –
9:30 a.m.

Keynote Breakfast: Global Food and Drink Trends

Joel Gregoire 
Mintel

9:30 a.m. –
10:30 a.m.

Wealth Coach for the Health Coach: How to Manage Wealth as a Health Food Retailer

Patrick Buscar 
Investors Group

9:30 a.m. –
10:30 a.m.

Cannabis - The Next Gold Rush

Panel moderated by: Adam Gibson

10:45 a.m. –
11:45 a.m.

Panel: Brands That Are Doing Digital Right

Panel moderated by: Annalea Krebs

10:45 a.m. –
11:45 a.m.

Maintaining Quality in Manufacturing

CHFA Member Businesses

11:30 a.m. –
1:00 p.m.

Hosted Lunch sponsored by Renew Life
**By Invitation Only**

 

1:00 p.m. –
2:00 p.m.

Store Wars: The Independents Strike Back!

Bruce Winder
Retail Advisors Network

1:15 p.m. –
2:30 p.m.

Growing Your Business in Domestic and International Markets

Panel discussion

1:15 p.m. –
6:00 p.m.

Product Education Sessions

Hosted by CHFA East 2018 Exhibitors

2:15 p.m. –
3:30 p.m.

Retail Leaders Panel Discussion and Idea Exchange

Panel moderated by: Bruce Winder

2:45 p.m. –
3:30 p.m.

 

The Evolution of the Organic Industry

Dr. Lisa Clark

3:30 p.m. –
3:45 p.m.

 

Organic Break Sponsored by Nature's Path

 

3:45 p.m. –
4:45 p.m.

The Future of Organic Sales in the Natural Health Food Sector

Tia Loftsgard 
COTA

3:45 p.m. –
4:45 p.m.

Clicks to Bricks: Marketing to the Omni-Channel Shopper

Annalea Krebs 
Social Nature

5:00 p.m. –
6:00 p.m.

Member Forum

CHFA Leadership

6:00 p.m. –
7:00 p.m.

CHFA Member Welcome Reception

 

Saturday September 15, 2018

8:00 a.m. –
9:45 a.m.

 

CHFA Launch Pad

 

10:00 a.m. –
5:00 p.m.

 

CHFA East Trade Show

 

5:00 p.m. –
7:00 p.m.

CHFA Industry Achievement Awards

 

Sunday September 16, 2018

10:00 a.m. –
5:00 p.m.

CHFA East Trade Show

 


Thursday, September 13, 2018
NHPs and Food  Communicating the Changes and Challenges 
Room 701A | Pre-Registration Required | Members and Associates Only. $99 (includes lunch and afternoon break)

Sponsored by: 

    

 

10:00 a.m. – 12:15 p.m. The Consumer Packaging Interface – Government and Market Perspectives
12:15 p.m. – 1:30 p.m. Lunch
1:30 p.m. – 4:30 p.m. Food Forum


10:00 a.m. – 12:15 p.m.
The Consumer Packaging Interface – Government and Market Perspectives

If you are involved in the NHP sector, your business will be impacted by Health Canada’s proposed plan to introduce labelling changes to NHPs. In this session, Dino Covone, Director, Consumer Health Product Modernization at the Natural and Non-prescription Health Products Directorate (NNHPD) and Matt Bown, Senior Policy Advisor, Consumer Health Product Modernization, NNHPD, will present updates on the progression of the self-care products framework, with a focus on plain language labelling as well as an update on changes to “statements to the effect of” and monograph revisions. 

Following Health Canada’s presentation, Gerry Harrington, Vice President, Policy & Regulatory Affairs at Consumer Health Products Canada, will offer insightful industry perspective on the significant impact plain language labelling has had on non-prescription drugs following its implementation in spring 2017.  

Julie Aker, President and CEO of Concentrics Research, will provide members with insight on consumer purchasing behaviour and present research on product labelling, consumer perceptions of labels and how they make purchasing decisions.

This is a must-attend session. Stay current on the proposed regulatory changes that could impact your business, hear new information about consumer purchasing habits and learn about the experiences of other businesses who have already implemented major labelling changes within their respective sector. 

12:15 p.m. – 1:30 p.m.
Lunch

1:30 p.m. – 3:30 p.m.
Food Regulations in Canada

Dr. William Yan, Director at Health Canada’s Food Directorate, will present updates on the major initiatives underway that will impact Canadian food businesses. Register to learn more about front-of-package labelling, the Healthy Eating Initiative, nutrition facts table updates and supplemented foods. Following Dr. Yan’s presentation, Rosella Suppa, Supervisor of Food Safety at the Canadian Food Inspection Agency, will share updates on the implementation of the recently finalized Safe Food for Canadians Regulations. This session is dedicated to the food sector, so don’t miss this opportunity to learn about the many initiatives underway that could impact your business and about the resources that are available to help you comply with the regulations.

3:30 p.m. – 4:30 p.m.
The Biggest New Thing in Protein is Little: How Crickets are Changing the Game 

Health and environmental trends are driving entrepreneurs in the nutrition and wellness segments to find a sustainable protein that is good for our bodies and the environment. Enter crickets. While the answer is a surprise to many in North America, it isn’t for the numerous countries that already enjoy crickets as a regular part of their diets. In this session, Dylan Jones, CEO of Coast Protein, will be sharing his experience introducing crickets to North American palates. Join us to hear how insect proteins are primed to be the next big food trend and how companies like Coast Protein are overcoming the challenges – including regulatory hurdles – in normalizing edible insects in North America. 

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Friday, September 14, 2018

Keynote breakfast: Global Food and Drink Trends

Breakfast: 8:00 a.m. – 8:30 a.m.
Session: 8:30 a.m. – 9:30 a.m.
Registration Required | Members and Associates $35 | Non-members $50

Gaining an edge in the food and drink industry starts with a simple question: What do consumers want? Mintel’s Food and Drink Trends presentation helps answer this question and provides perspective on how to respond to Canadians’ demands.

How are Mintel’s trends identified? They are the result of collaboration among 60 of Mintel’s expert analysts across more than a dozen countries. The resulting trends are based on concepts that reflect current consumer-centric themes around trust, self-care, stress, individuality and sustainability, and aim to make sense of what’s important to help companies make informed decisions. In this presentation, added focus will be given to the natural and organic consumer in Canada, identifying barriers and providing guidance on how to overcome them.

  Joel Gregoire is the Senior Food and Drink Analyst at Mintel, specializing in the Canadian food and drink industry. Joel has over 15 years of experience working in market research, 12 of which focused on what matters to Canadians in terms of how they eat and drink. Before joining Mintel, Joel worked at OMD, Loblaw Companies Ltd, where he generated insights for the company’s private label brands, including President’s Choice, and The NPD Group, where he tracked consumer eating patterns and presented the analysis to top tier clients. Joel heads up Mintel’s Food and Drink team in Canada and has personally authored over 20 reports on various topics related to food and drink during his tenure. Joel has also contributed to various publications including Canadian Grocer, where he writes a quarterly column. Despite Joel’s expertise in understanding what Canadians eat, he’s still trying to figure out what to feed his three-year-old for dinner. You can follow Joel on Twitter at @JoelDGregoire.

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Wealth Coach for the Health Coach: How to Manage Wealth as a Health Food Retailer
9:30 a.m. – 10:30 a.m. | Members and Associates FREE | Non-members $15

Health food retailers spend so much time worrying about the health needs of others that they neglect their own personal health and wealth management. Patrick will speak about the personal financial planning of the health food retailer. With a focus on wealth, he will speak about the gaps and opportunities that arise in the different life phases of a professional and how it’s not too late (just like with health) to make a positive change.

  Patrick Buscar, Financial Consultant and Division Director, Certified Financial Planning Professional with Investors Group, began his financial planning career in 2004 after graduating from Wilfrid Laurier University in Economics and Financial Management. He acquired his Certified Financial Planning (CFP) designation in 2007 and has spent time as both a consultant and consultant/manager since. 
 

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Cannabis - The Next Gold Rush
9:30 a.m. – 10:30 a.m. | Members and Associates FREE | Non-members $25

The legalization of recreational cannabis has created many questions about its impact on the NHP sector and the future of cannabis-containing health products. This panel presentation, facilitated by Adam Gibson, Director, Policy & Regulatory Affairs for CHFA, will instill a lively debate about the current unknowns and the projected future regulatory landscape for NHPs containing cannabis.

Panel members include a representative from Health Canada and industry consultants from dicentra, Innovate Phytoceuticals and Natural Products Consulting Corp. They will discuss the regulatory landscape of cannabis-containing health products, offer their insights and experiences in the cannabis space and answer member questions on the future of cannabis in NHPs. If you are interested in operating in the cannabis space or would like to learn more, do not miss this session.

Sponsored by:
 

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Brands That Are Doing Digital Right
10:45 a.m. – 11:45 a.m. | Members and Associates FREE | Non-members $15

Let’s face it, from social media influencers to tweets, likes and chatbots, digital marketing has become a way of modern life. And with 70 to 80 percent of shoppers buying everything from food to supplements to beauty online in the next five to seven years, now is the time to lean into your digital strategy.

Key Takeaways:

- Digital marketing: What not to do
- Brand leaders' winning digital strategies
- Your must-have tools for digital marketing
- What’s next in digital

Panel moderated by Annalea Krebs. Panelists coming soon.

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Maintaining Quality in NHP and Food Manufacturing 
10:45 a.m. – 11:45 a.m. | Members and Associates Only. FREE

Good manufacturing practices are vital for operating and growing in the NHP and food sectors. In this session, John Doherty, Chief Science and Innovation Officer at Jamieson Laboratories and representatives from CHFA member food businesses will discuss elements of how they achieve high quality standards through proper procedures and innovation. Be sure to attend this session to gain valuable insight from their experiences in achieving increased transparency and maintaining integrity within your product offerings.

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Probiotics as Tools to Enhance Your Natural Microbial Ecosystems  
Dr. Zac Lewis, PhD
Hosted Lunch | By Invitation Only
11:30 a.m. – 1:00 p.m. 

Did you know that there are around 40 trillion microbes in and on your body, living with you in harmony? The new science of the "microbiome" has shown the many ways these naturally-occurring microbes influence our health. Dr. Lewis, who has studied these microbes for a decade, will discuss this new field and how Renew Life is building their products to take advantage of this cutting-edge information.

  Zac is an R&D Scientist for the Renew Life brand. He has a Ph.D. in Microbiology from the University of California, Davis and was awarded a prestigious Alfred P. Sloan Foundation postdoctoral fellowship. Zac is a specialist in development of probiotic and prebiotic products, point person for Renew Life’s clinical trials program. He has extensive expertise in Bi­fidobacterial genetics and physiology, as well as training on measuring bacterial abundances using state-of-the-art DNA sequencing techniques. Zac has also studied the effects of specialized prebiotic sugars in breast milk on the developing gut microbiome of infants.

Sponsored by:

    

   

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Store Wars: The Independents Strike Back!
1:00 p.m. – 2:00 p.m. | Members and Associates FREE | Non-members $15

Ever since Amazon's surprising acquisition of Whole Foods Market Inc. last year, the Canadian food industry has been scrambling to re-position itself to defend against this behemoth's new capabilities and reach. Large and small retailers alike are re-evaluating business models and refining their go-to-market strategies to remain competitive. Building on the thought-provoking September 2017 Financial Post article titled "Death By Amazon" in which he was quoted, retail expert Bruce Winder (Co-founder and partner of Retail Advisors Network™) will discuss how the Amazon dynamic is changing Canadian retail and how numerous players including health food independent stores are fighting back. He will examine best practices from this group (and others) and mistakes to avoid in this ever-changing but exciting arena. A must-see part of your conference!

 

Bruce Winder is a retail expert, entrepreneur, professor and speaker serving a variety of clients in the retail and manufacturing industries. His more than 25 years of experience in big retail as well as consulting and freelancing make him one of Canada's most sought after experts in the retail field. As Co-founder and Partner at the Retail Advisors Network™, he is often interviewed on leading media outlets such as BNN, CBC, CTV News, CP24, Global News. He has contributed to the Globe & Mail, the Financial Post, The Toronto Star, Reuters, Bloomberg, Adweek, The Calgary Herald and the Ottawa Citizen, just to name a few.

Bruce started the first-ever retail-only freelance talent marketplace, called Retail Advisors Network™ Marketplace and is an active consultant to companies big and small. He has spoken at numerous company and industry events across North America sharing retail trends and industry best practices. He enjoys teaching business at a Toronto-based college and is writing his first book, due in 2019.

Sponsored by:
 

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Growing Your Business in Domestic and International Markets 
1:15 p.m. – 2:30 p.m. | Members and Associates Only. FREE

Do you want to learn how you can grow your business in Canada and abroad? At this panel discussion, Bill Macheras, Manager, Info-Centre and Trade Commissioner at Global Affairs Canada, Steve Chang, Senior Export Advisor at the Ontario Ministry of Economic Development, Job Creation and Trade along with Anthony Robinson, Of Counsel, Greenberg Traurig, LLP will provide information on the programs, services and strategies available to Canadian businesses to help them grow and succeed. Don’t miss this opportunity to discover key resources that fit your business needs.

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Product Education Sessions
1:15 p.m. – 6:00 p.m. | Open to all CHFA East retailer attendees

Consumers repeatedly say that one of the main reasons they shop at independent health stores is the knowledge of the staff. Whether you’ve been selling natural health products for years or are new to the industry, educating yourself on popular products and trends will give you a competitive edge. You’ll be better able to serve your customers, feel confident in the information you are sharing and set your store apart from other retail outlets in your area. These 45-minute concurrent sessions are FREE to attend with your CHFA East trade show badge so be sure to register today!

Click here to view details for the product education sessions.

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Retail Leaders Panel Discussion and Idea Exchange 
2:15 p.m. – 3:30 p.m. | Member Retailers Only. FREE

Following the "Store Wars: The Independents Strike Back!" session, retail expert Bruce Winder will moderate a panel of independent retail store owners as they discuss and share best practices regarding topics that include: brick-and-mortar online integration, niche marketing, assortment and value-added services opportunities, employee retention and more. Join the conversation!

Panel moderated by Bruce Winder

Panelists:            
     
Rob Brown
Marches TAU
 
  Catherine Cole
The Great Vine
 
  Sarah Dobec
The Big Carrot
 
  Adam Martin
Community Natural Foods

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The Evolution of the Organic Industry
2:45 p.m. – 3:30 p.m. | Members and Associates FREE | Non-members $15

Dr. Lisa Clark, author of The Changing Politics of Organic Food in North America and researcher at the University of Saskatchewan, will present her research on the origins of the organic movement, the opportunities and challenges facing the industry today, and the policies and attitudes that will impact organic trends in the future.

 

Lisa Clark holds a PhD in Political Science and is currently a Research Associate in the Department of Agricultural and Resource Economics at the University of Saskatchewan.
She has published widely on the politics and the policy dimensions of food quality standards, food security, innovation in the food system, organic agriculture and genetically modified foods.
Her current research focuses on food system governance in sub-Saharan Africa and the proliferation of plant-based foods in the North American food system. 

 

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Organic Break
3:30 p.m. – 3:45 p.m. 

Sponsored by:

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The Future of Organic Sales in the Natural Health Food Sector
3:45 p.m. – 4:45 p.m. | Open to all CHFA East attendees

Canada Organic Trade Association has commissioned the first of its kind research, offering an in-depth market analysis of organic market sales in Canada’s natural health sector. The data presented will be hot off the press, and CHFA participants will be the first to receive these nation-wide market insights. Market size by category and historic and projected growth will be presented to help guide purchasing decisions in the natural health sector.

  Tia Loftsgard is the Executive Director of the Canada Organic Trade Association (COTA), a member-based not-for-profit organization based in Ottawa involving the value chain of organic actors in Canada. Tia’s background includes founding the first fair trade organic brand in Canada, Camino chocolate, and other roles within the ethical certification landscape as the Business Development Director for Fairtrade Canada, and the Chief Operating Officer of Fairtrade America. Tia is currently a voting member of the Organic Standards Technical Committee; the Organic Value Chain Roundtable and COTA. She holds leadership positions on several committees and task forces that advance the organic sectors market access and resolves regulatory burdens. Tia joined COTA in 2016.

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Clicks to Bricks: Marketing to the Omni-Channel Shopper
3:45 p.m. – 4:45 p.m. | Members and Associates FREE | Non-members $15

Wondering how to bridge the gap between digital awareness and brick and mortar results? Studies show that 81 percent of consumers research products online before going into stores. That means having a strong digital presence is crucial for driving in-store sales. What is your brand doing to drive consumers from online inquiry to in-store purchase?

Key takeaways from this talk will include insights on the changing path to purchase, understanding the connected generation, and marketing tactics to bridge the gap between digital and bricks-and-mortar. A live case study from one of Social Nature's clients, Spokes, will show some of these tactics in action.

 

Annalea Krebs is the founder of Social Nature, an influencer marketing company that inspires people across North America to #trynatural products. Social Nature works with hundreds of natural brands to support product launches in-store and online. With a decade of digital marketing experience, Annalea is both an innovator and thought-leader in next-generation consumer packaged goods marketing. Annalea believes in promoting good stuff, not junk; that people trust friends, not ads; and that everyday consumers have influence.


 
     
  Dave Pullar is the CEO at one of Canada’s fastest growing BFY snack food companies, Left Field Foods. The company’s SPOKES brand of air-puffed potato snacks received the Grand Prix new product award in 2018 in the snack category from the Retail Council of Canada. Food in Canada identified Left Field Foods as one of the top 10 food companies to watch in 2018. He previously held a range marketing executive roles with Sobeys and with Safeway in Canada and the USA.

Sponsored by:


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Member Forum 
5:00 p.m. – 6:00 p.m. | Members Only. FREE

Have your say on what CHFA tackles next. If you’re looking for a platform to exchange insights and experiences, leverage the collective wisdom of your peers and expand your personal network of business leaders, join us at the CHFA East Member Forum. Join CHFA’s Board of Directors as well as President Helen Long and Vice President David Clark to discuss challenges and opportunities in the industry and provide your feedback and ideas on CHFA activities. Whether you are new to the association or a long-time member, this is a great opportunity to have your voice heard.

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Welcome Reception 
6:00 p.m. – 7:00 p.m. | Members Only. FREE

Join us for drinks and canapés as we celebrate the opening of CHFA East 2018 with our members. Connect with your industry colleagues and meet CHFA staff that you talk to year-round. This is the VIP way to kick off your trade show weekend!

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Saturday, September 15, 2018

CHFA Launch Pad


Breakfast: 8:00 a.m. – 8:30 a.m.
Session: 8:30 a.m. – 9:45 a.m. 
Registration Required | Members and Associates $35 | Non-members $50 | Breakfast included

Join in the fun on Saturday morning as we open the trade show with a new contest to find the most innovative product at this year’s event. Our panel of judges will be tasked with determining the product that will be our inaugural champion and winner of more than $25,000 in cash and marketing opportunities. One lucky retailer from the audience will be selected to join the judging panel and will be awarded $200 cash for their participation. What better way to start your trade show day?

Meet your judges:            
       
Ryan Benn
President and Publisher
alive Publishing Group
 
  Lisa Sartor
Senior Analyst
Banyan Capital Partners
 
  Mike Fata
Founder
Manitoba Harvest
Chair, CHFA Board of Directors
 
   
             
Hosted by:             
           

Julie Daniluk
R.H.N., author, speaker,
TV host

           

In partnership with: 

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CHFA East Trade Show
10:00 a.m. – 5:00 p.m. | Included with your CHFA East registration

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CHFA Industry Achievement Awards
5:00 p.m. - 7:00 p.m. | Hall G | Included with your CHFA East registration

Cocktail Reception: 5:00 p.m. – 5:45 p.m.
Awards Presentation: 6:00 p.m. – 7:00 p.m.

Join us on Saturday, September 15, as we celebrate the outstanding commitment and achievements of our peers. The evening begins at 5:00 p.m. with a complimentary wine reception before we move into Hall G for the award presentations starting at 6:00 p.m. Light appetizers will be served to tide you over to your dinner. We offer open seating to all registered participants of CHFA East. Be sure to arrive early, as this is our most popular event of the weekend.

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Sunday, September 16, 2018

CHFA East Trade Show
10:00 a.m. – 5:00 p.m. | Included with your CHFA East registration

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