Product Education Sessions
Friday, September 15, 2017

"Discovering new products in the market really excites me!"

Rose Castro, Manager
Vita Health Fresh Market

Whether you have been selling natural health products for years or are new to the industry, educating yourself on new products hitting the market will give you a competitive edge. You'll be better able to serve your customers, setting your store apart from other retail outlets in your area.

*Product Education Sessions are presented or sanctioned by CHFA Member companies. The views expressed are the responsibility of the presenting company and have not been reviewed by CHFA. CHFA is not responsible for any information or material provided by a member company. Topics and speakers subject to change.

Stay tuned for more sessions in the coming weeks!

1:15 p.m. – 2:00 p.m. 2:15 p.m. – 3:00 p.m. 3:15 p.m. – 4:00 p.m.

4:00 p.m. – 4:15 p.m.    Break Sponsored by Strauss Naturals Ltd.

4:15 p.m. – 5:00 p.m. 5:15 p.m. – 6:00 p.m.


1:15 p.m. – 2:00 p.m.

Are You Being Misled About Magnesium?
Dr. Alison Smith
Presented by: LeBeau Excel / Natural Calm

Magnesium absorption is a hot topic, and conflicting claims abound. But what does the peer-reviewed science say about how magnesium is absorbed? And what forms of magnesium are best absorbed? In this eye-opening talk, Dr. Alison Smith sets out the clinically-proven evidence on magnesium absorption and bioavailability. Drawing on the research of Dr. Jon Paul Powers Ph.D. (Microbiology), Dr. Smith explains what we really know about the differences between popular forms of magnesium, and what factors determine absorbability. Participants will also discover what we don’t know, due to gaps in the research, and come away better able to make an informed choice.

Dr. Alison Smith is a trained neuroscientist and adjunct faculty member at the University of Waterloo where she teaches human anatomy and physiology. She is also the creator of an award-winning health and wellness blog called a site where she shares natural strategies to support chronic illness recovery and optimal health.

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Beyond the Gut | How Bacteria Impacts Mood and Health
Dr. Sara Celik, ND
Presented by: Renew Life Canada

In this presentation, Dr. Sara Celik examines the relationship between the fascinating human microbiome and your health. She will explore modern day health issues such as food allergies, digestive conditions, and mood disorders to help you gain an understanding of their root cause. Dr. Celik will offer real-life examples and share her evidence based three step treatment plan. With this knowledge, you can educate, empower and confidently lead your clients on their path to renewed health.

Dr. Sara Celik is a naturopathic doctor with over 15 years of experience in the health and wellness industry. With her extensive clinical and educational background, she is a sought-after speaker and health expert that has contributed to various magazines and television programs. As National Spokesperson for Renew Life Canada, Dr. Celik serves as an authority on educating the public about digestive health, detoxification and an integrative approach to optimal wellness.

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Detoxing Made Easy. We Are What We Eat, We Are What We Digest and Eliminate
Christian Limoges, ND
Presented by: Zokür Health Supplements

Christian Limoges talks about how we are what we eat, we are what we digest and eliminate. He addresses the coveted topic of detoxing from a physiological and natural perspective, focusing on human cell health and introducing Zokür – an integrative approach to cleansing that caters to the rising important self-serving society. Lean why and how good health starts with having a healthy colon and discover how integrative detoxing is redefining health care.

Christian Limoges is a respected ND with over 30 years of experience and service is committed to helping, educating and, coaching people on the principles necessary in enabling their body’s natural abilities to self-heal. Inspired by the indigenous society since childhood and the close relationship they have with nature, he draws all the necessary ingredients to formulate his plant-based medicinal supplements. Christian is also Chairman and Founder of the alternative medicine clinic l’Aube and of his namesake educational institution College Naturopathy Christian Limoges (CNCL). He studied alongside renowned Dr. Bernard Jensen, Dr. Richard Schulze and Dr. Robert Morses. Completed studies at the Hippocrates institution in Florida and is a member of the Association of Naturopathic Therapists Quebec.

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Getting Real Effects for Combating Cold and Fever
Dr. Jaclyn Thomson, PhD
Presented by: Purica

Cold and fever season can be a difficult time especially for families with young children, Dr. Thomson will present on behalf of Purica two powerful additions to Purica's amazing suite of immune products. With over 2000 clinical trials Purica Prevail has an 83% three day effectiveness for common cold and fever. Purica Prevail Cold and Fever is also available in a Purikidz formulation designed specifically for children aged three to nine years. Purica Prevent Daily Immunity Optimizer with *Immunidoil™ is a patented award winning absorption platform that allows for better, easier and more potent bioavailability. *Immunidoil™ is a combination of two proprietary herbal metabolites: panax ginseng and astragalus membranaceus.

Dr. Thomson obtained a BSc honours in chemistry from the University of Victoria, and a PhD from the University of British Columbia. Dr. Thomson has published a ground-breaking academic manuscript in the Journal Phytomedicine, has presented at numerous conferences, including the Canadian Society of Chemistry, and has published a number of manuscripts during her university and industry tenures, in peer-reviewed academic journals. Dr. Thomson remain a member of the University Chemistry Society.

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mykind Organics: What a Commitment to Clean Really Looks Like!
Amber Lynn Vitse, CN
Presented by: Garden of Life Canada

mykind Organics vitamins made from clean, real, nutritious foods. Developing a vitamin that is Certified USDA Organic, Non-GMO Project Verified, made from nothing but real, whole foods is incredibly difficult—which is likely why it had never been done before. Creating a vitamin that starts with organic foods, concentrates them into meaningful amounts of vitamins and minerals, then turns them into a tablet that is free of binders, fillers or coatings was always our goal. The result shows what a commitment to clean really looks like.

Amber Lynn Vitse CN, is a certified nutritionist in Integrative Nutrition, and also brings her training in Ayurvedic Medicine to the team. Since early childhood, she has been fascinated with the power of foods, herbs and dietary supplements to optimize health and, after earning a B.A. in Economics and Russian, she went on to pursue this passion. For 16 years, she has both worked in product retail and maintained her own wellness practice, often working with doctors and alternative medical professionals promoting optimum health inside and out. She also has spent several years writing educational articles for a variety of natural health publications. Amber is excited to be a member of the Garden of Life Education team and to continue the mission of Empowering Extraordinary Health!

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2:15 p.m. – 3:00 p.m.

Fermented Activated Herbals: The Creation of Bio-Active Nutrient Powerhouses
Graham Botfield
Presented by: Living Alchemy

The Ancient art of fermentation is a powerful and natural method to enhance the bio-availability and activities of herbs and foods. Different types of fermentation offer varying levels of therapeutic value. Living Alchemy has developed a highly effective fermentation process utilizing 35 species of bacteria and yeasts form kefir and kombucha fermentations to convert herbs and other foods into their most potent potential. Graham will be sharing the therapeutic value of fermenting herbs and foods and his research on fermented turmeric, rhodiola, maca and holy basil.

Graham Botfield is the founder and formulator of Living Alchemy, a Canadian company producing innovative kefir-kombucha fermented supplements. He has 12 years of experience as a nutritional therapist, lecturer and researcher, and has represented various international whole food supplement brands as their UK and European head of education.

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Free Yourself with Flora's line of Shelf-Stable Probiotics
Dino Halikas, Naturopath and Medical Biologist
Presented by: Flora Manufacturing

Probiotics are well-known for digestive health and now Flora offers a line of shelf-stable probiotics for your convenience. These probiotics don't need to be refrigerated as they are carefully packaged in-house in nitrogen-flush aluminum blister packs for guaranteed potency. Come and learn more about Flora's Care line of shelf-stable probiotics: Complete Care, Women's Care, Travel Care, and Pregnancy Care.

Mr. Dino Halikas has more than 20 years' experience in the field of alternative medicine. He is a practising Naturopathic Doctor in Drummondville, as well as the Editor-in-Chief of Vitalité Québec magazine.

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Hot Detox Secrets to Happiness and Extreme Longevity
Julie Daniluk RHN
Presented by: Nature's Way of Canada

Enjoy this fun and entertaining workshop packed with stress busting remedies and hormone balancing foods! Learn the secrets that people who live over 100 years have in common and discover the 4 habits that will extend your life and increase your happiness now. Julie will share the ancient wisdom of Asia with the modern western scientific perspective of detoxification and how it consistently enhances vitality. Learn more at and

Nutritionist Julie Daniluk, RHN, is the author of Hot Detox, the revolutionary detox plan that provides an easy and delicious way to cleanse. Combining ground-breaking science with ancient Asian wisdom, Hot Detox walks you through a detox plan that really works!

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Natural Personal Care Consumer Insights

Presented by: Purity Life

Today's consumers look at the shopping experience through a different lens as they select products and services that fit their lifestyle. The Millennials will soon be largest consumer buying group with the most Dollars to spend. Today's retailers need to become more educated about the Millennials' shopping habits in order to satisfy their personal care needs and shopping experience.

Michael Internicola is a 40-year veteran of the consumer packaged goods industry with experience in both conventional and natural personal care. Michael has held key roles in both Sales and Marketing with Aura Cacia, Avalon, The Hain Celestial Group and Andalou Naturals. Michael has spent much of his career working on understanding the ever changing consumer to better prepare sales and marketing strategies in our evolving landscape.

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Natural skin care Dr. Hauschka – World Leader/Innovator
Vanessa Couture
Presented by: iLevel Management / Dr. Hauschka

Dr. Hauschka is a 100% natural skin care line that focuses on the interaction and respect of people and the three kingdoms of nature: plants, animals and minerals. To follow this interaction, the preferred method of agriculture for Dr. Hauschka is biodynamic farming. This concept of holistic and organic agriculture cares about every single detail to make the garden a self-sustaining ecosystem. This method was a reaction to the Industrial Revolution of treating a farm like a factory which caused the decline of health in plants, animals and soil. Dr. Hauschka is proud to be certified by Natrue that promises high-quality natural ingredients, responsible sourcing, and no synthetics and of course, no animal testing.

Having practiced for almost 10 years aesthetic, Vanessa Couture has always had a passion for education and healthy living which brought her to become the national trainer for Dr. Hauschka Canada.

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3:15 p.m. – 4:00 p.m.

Dysbiosis: Causes, Consequences and Solutions
Dr. Alan Logan
Presented by: Genuine Health

In an environment filled with ultra-processed foods, antibiotics, food additives, pesticide residues, and environmental contaminants, the healthy gut microbial ecosystem is under assault. In addition, physical and mental stress, improper sleep, sedentary lifestyle, lack of dietary nutrients and many lifestyle factors can put pressure on the gut ecosystem. The pressure manifests as dysbiosis. The educational component will discuss dysbiosis, how it impacts health and explore the ways in which natural health products can support gut health.

Dr. Alan C. Logan ND, graduated magna cum laude from the State University of New York at Purchase, and was valedictorian at the Canadian College of Naturopathic Medicine in Toronto. He taught Mind-Body Medicine course in Harvard’s School of Continuing Medical Education, and his research and commentaries have appeared in over two dozen medical journals. Dr. Logan is the co-author of several books including Your Brian on Nature and is a contributor to the forthcoming Oxford Textbook of Nature and Public Health.

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Going back to school is a family affair: Are you prepared?
Dr. Nadine Cyr ND
Presented by: Pascoe Canada

The month of September can get overwhelming for many families. New school, new jobs, new friends, etc. can cause sudden influx of bugs, viruses and general health mayhem including stress, lack of sleep, hormonal imbalances, digestion issues, etc. We must safeguard our clients’ health and ensure that their sleep routine is optimum which will help them feel relaxed and gear them up to enjoy all the changes Fall brings.

Come listen to Dr. Nadine Cyr as she unfolds the requisites of your clients’ back to school tool box and give yourself a chance to win one!

In addition to her private practice, Dr. Nadine is a guest lecturer at the Canadian School of Natural Nutrition where she taught for several years. She worked as a Practice Management Consultant at CCNM from 2011-2016 and is currently the medical and clinical advisor for PASCOE Canada.

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How Well Are You Aging?
Allison Tannis MSc RHN
Presented by: LeBeau Excel / Sequence Health

She's back! Canada's most enthusiastic health educator may be a little older, but Allison refuses to "feel old"! Wrinkles, a lack of energy, stubborn belly fat... aging bites! Being a scientist and Natural Health Practitioner, Allison naturally read every study on aging she can get her hands on. In her latest book, Aging Bites: How the food you're eating may be making you age faster, Allison shares the secrets about aging only scientists know. This is one session you don't want to miss! Be the first to discover a revolutionary new category in the Canadian health food industry, 'ageless'. This session will change your future. #AgingBites #LoveHowYouAge #SequenceHealth

Nutritionist Allison Tannis MSc RHN is the author of many books including Probiotic Rescue. She's back combining meticulous research on food with a dash of humour in her latest book, Aging Bites. Dubbed Canada's most enthusiastic health educator, Allison is able to transform science into something that's fun and easy for all of us to swallow. Allison has been featured in magazines from Best Health to Women's World, on radio and television - more at

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The Most Boring (but profitable) Education Session
Josh Wintoniak
Presented by: Auto-Star Compusystems Inc

Improved cash flow, increased sales and margins, tighter loss prevention and satisfied customers! These are just a few of the benefits that you will enjoy by joining is for this in depth discussion on inventory management best practices. Using the latest technology, we will show you how to manage your inventory more effectively to get the most out of your investment. We will demystify terms like GPROI, Cycle Counting, Turns, ABC Analysis, EDI, FIFO and more.

Josh Wintoniak is the Sales Manager for Auto-Star Compusystems Inc., a company focused on developing advanced retail management solutions for health and natural product retailers. He provides training and consulting services for retailers of all sizes on the use of technology solutions to more effectively manage their businesses.

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4:00 p.m. – 4:15 p.m.    Break Sponsored by:

4:15 p.m. – 5:00 p.m.

Advanced Prevention Strategies for Today's Top Killers
Dr. Jess Goodman
Presented by: Strauss Naturals

Heart disease & Stroke are leading causes of death, often occurring without warning. What if you could measure your internal age and adjust your lifestyle to avoid these deadly conditions? Wouldn't that be invaluable for disease prevention?

Aortic stiffness is a new, effective way to assess Cardio/Cerebro vascular health. Hear Dr. Goodman discuss the iHeart™ Internal Age device (as seen on Dragon's Den®). Learn how he dramatically lowered his score using Strauss Heartdrops®. Joined by Aylin Metty DNM, they will discuss the benefits of using these two important tools in the battle for health. Attendee gifts: SHD® 100ml + iHeart™ test. Booth 834.

Dr. Jess Goodman is a Physician in General Practice with experience in worn personal health monitoring electronics development and deployment. He is passionate about giving individuals better ways to visualize, monitor, and manage their health. After many years, he and the iHeart™ team developed the iHeart™ Internal Age pulse analysis system.

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Anti-Aging and the Endocrine System
Eldon Dahl, Founder / CEO
Presented by: Life Choice Ltd

This education session will cover:

  • The importance of the endocrine system and its function in balancing hormones.
  • The connection between the aging process and the decline of the endocrine system.
  • Specific health tips to offset premature aging for a healthier lifestyle.

Eldon Dahl, doctorate of Natural Medicine, founder and CEO of Life Choice Ltd. Eldon has three decades of experience in the field of naturopathic medicine and the natural health industry. Eldon specializes in anti-aging research and chronic disease treatments. As the company formulator, he personally sources all the raw materials used, thus insuring therapeutic results.

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Dispelling the Myths — The SONA Study
Barrie Carlsen, Chairman of Vitex Nutrition
Presented by: Vitex Nutrition

The natural health supplement industry began over 80 years ago when food scientists and nutritionists began to realize that the quality of the food from our farms began to deteriorate. As food science evolved and scientists began to discover more about the importance of vitamins, minerals and enzymes in human health, it soon became obvious that if one could "supplement" the diet with the vitamins and minerals that were lacking in the food, one could improve or restore their health and maintain their health throughout their lifetime!

Scientists began to explore ways to produce vitamins and minerals in commercial quantities. They determined the necessary ideal level of nutritional supplements that would provide adequate amounts of these essential nutrients to truly maintain good health! One such study was the SONA study performed by senior researchers Dr. Chersaskin and Dr. Ringsdorf of the University of Alabama Medical School.

Vitex Nutrition Ltd. "State of the Art" nutritional supplementation lead by Chairman, Mr. Barrie Carlsen — a 40 year pioneer, industry veteran and in the "CHFA Pioneer Hall of Fame". In 1976 he founded QUEST Vitamins — one of the most technically advanced vitamin manufacturing companies in the world. In 1997 he founded ENEREX Botanicals and in 2011 he founded VITEX Nutrition.
Vitex has developed the most advanced, research-based therapeutic "first to market" formulas in the Canadian market.

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Thrive Beyond 45: The Science of Healthy Aging
Dr. Mary Nagai
Presented by: Platinum Naturals

We all want to feel good. Science has shown that, as we get older, we can influence how we feel along the way. Learn what you can do to help you and your customers support their energy, muscle strength, heart health, memory, vision, bones and joints, hormonal health and more. We'll also discuss how supplements need to be adjusted for people's needs, concerns and digestive health over time. It's your time to thrive, take control of your health. Your future self will thank you!
Gift for all attendees.

Dr. Mary Nagai is the Director of Medical and Scientific Affairs at Platinum Naturals and holds an MD and PhD from the University of Toronto. A scientist at both the University Health Network's Toronto Rehabilitation Institute and University of Toronto faculty of medicine with over 16 years of experience as a clinical scientist and advocate for natural integrative medicine.

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5:15 p.m. – 6:00 p.m.

Beneficial Bacteria and Other Factors for Gut Health & Immunity
Neil Levin CCN
Presented by: Puresource Natural Products

Probiotic microorganisms in our bodies are essential for digestion and immunity, representing an important product category. Probiotics include beneficial bacteria and yeasts, and some even colonize areas of the body beyond the digestive (G.I.) tract. Specific substrains can have proven clinical benefits not shared by related strains, making genus-and-species-only claims obsolete. The types of organisms present vary based on environment and nourishment sources. Probiotics produce metabolites - organic acids, cell walls, and peptides – with important biological roles. Join Neil, as he reviews the science of modern clinically-verified microbial strains confirmed by genetic testing and their potential for condition specific therapies.

Neil E. Levin CCN, DANLA, a board-certified clinical nutritionist, is the nutrition education manager and a product formulator for NOW® Foods. A 40-year health food industry veteran and former retailer, Neil is a director and past president of the American Nutrition Association, works with the American Herbal Products Association and the Council for Responsible Nutrition, and as a technical advisor helped The Non-GMO Project develop its verification standards.

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Chosen Foods and our Commitment to Healthy Cooking and Clean Eating
Cory Baran
Presented by: Chosen Foods

We will be giving an overview of Food Trends 1950's to today and talking about:

  1. What is shaping consumer behaviour
  2. Healthy eating, cooking and clean eating
  3. Chosen Foods
  4. Company history
  5. Our products
  6. Why it makes sense
  7. Our promise
Chosen Foods is committed to promoting optimal nutrition by providing healthy, nutrient dense and low-sugar products. We will never use genetically modified ingredients, artificial colors, flavors or preservatives and we certify organic whenever possible. We are passionate about introducing people to the life-changing benefits of healthy cooking and clean eating. We are committed to making our products available in places where healthy food is less accessible.

Cory Baran is a native of Vancouver and has been working as Chosen Foods Canadian Sales Manager for over 4 years. Cory has worked with Chosen trusted business partners such as Brewin & Associates, Corwin Distribution, Canadian Choice Wholesale, Directa Distribution, and UNFI Canada to build the Canadian business outside Costco. He has a strong passion for the food business and building brands. His experience includes building brands such as Snapple, Evian, Naya, and Volvic and Lottery brands such as Lotto 649, Keno, Scratch & Win and Lotto Max while in the Gaming industry

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Herbal Tonics, Inspired Nourishment for the Modern Age
Yarrow Willard, Clinical Herbalist
Presented by: Harmonic Arts Botanical Dispensary

Come learn from the Herbal Jedi about an emerging realm of functional nutrition that is taking the west coast health food market by storm. Hot Tonic Elixir Drinks- the combination of herbs, mushrooms, superfoods, and quality oils, blended together as a delicious, fortified nourishing beverage.

These blends infuse the ideas behind smoothies, with a hot latte style beverage. Offering a format that can deliver nutrition beyond what is found in most supplements. These highly enjoyable drinks are gaining much momentum as a pro-active approach to the modern lifestyle. Samples are available all weekend long at the Harmonic Arts pavilion, #935.

Yarrow Willard (Herbal Jedi) is the co-Creator of the herb and superfood company Harmonic Arts Botanical Dispensary, as well as the Director of the Wild Rose College of Natural Healing. He is a highly engaging and entertaining educator who shares much insight on the health benefits of plant medicine, advanced nutrition and more.

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Pain and Inflammation — Effective Integrative Management
Philip Rouchotas MSc, ND
Presented by: New Roots Herbal

A large number of common health concerns fall under the umbrella term autoimmune disease, and their prevalence is on the rise among all age of the population. Some common ailments sharing autoimmunity as their cause include arthritis, asthma, allergy, inflammatory bowel disease, skin ailments such as acne, eczema, and psoriasis, and even chronic headache. An anti-inflammatory diet is key in managing these common concerns, and often delivers large and important magnitudes of benefit. A selection of natural health products are also key in quelling inflammation and re-establishing immunological tolerance to common substances in our environment that drive autoimmunity.

Philip Rouchotas and his wife, Dr. Heidi Fritz, MA, ND, practice at the Bolton Naturopathic Clinic in Bolton, Ontario. Philip's areas of clinical focus include mental health, autoimmune disease, and metabolic syndrome. He also serves as an Associate Professor at the Canadian College of Naturopathic Medicine, responsible for delivery of the second year curriculum in Clinical Nutrition.

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