CHFA West - Product Education
X

Product Education Sessions

   Friday, February 21, 2020   |     Open to all CHFA West attendees

Whether you’re an industry veteran or just starting out, our Product Education Sessions give you a competitive edge. Learn about new products, get the details and enhance your customers’ experience.*

Session Schedule

1:15 p.m. - 2:00 p.m.


Room 202

NeoCell is the most trusted brand of collagen since 1998. We know what it takes to illuminate your beauty from the inside out and we have the science to back it up. We know there’s more beauty within because we see you differently. We look past the superficial and see beyond what others see.

You may be told to conceal, to cover up or to mask. We believe you should do the exact opposite; reveal more of who you are. Activate your inner beauty, boost your collagen and amplify your brilliance.

Because you – your unfiltered self – is truly beautiful. It’s time, let your you out!

CHFA West 2020 speaker Dr. Michael Murray

Mish has 14 years of experience in the health and beauty industry. She is a digestive health expert with a passion for health education. She started at Renew Life in 2014 as a Retail Service Manager in Northern California and is now the National Educator and Brand Lead for NeoCell.


Room 203

Learn about common misconceptions about enzymes and enzyme therapy along with the latest applications of enzymes in supporting optimal health.

Presented by Enzymedica Inc, this session will outline the unique advances that have been made in the enzymes category. What are the key factors to differentiate enzyme brands? Can enzymes be used for other health challenges? How do enzymes enhance the use of herbs, multivitamins and EFAs? These questions and many more will be answered in this informative lecture.

CHFA West 2020 speaker Dr. Michael Murray

Michael T. Murray, N.D., is one of the world’s leading authorities on natural medicine. Over the past thirty-five years, he has published over 30 books on natural approaches to health and has collected over 65,000 articles on the effectiveness of natural measures in the maintenance of health and the treatment of disease. He is a graduate, former faculty member, and serves on the Board of Regents of Bastyr University in Seattle, Washington. Dr. Murray is the Chief Science Officer of Enzymedica. By teaming up with the Roskamp Institute of Sarasota, FL and Enzymedica’s other product development partners, Dr. Murray continues to formulate products based on the most current and innovative natural approaches to medicine.


Room 204

The integration of traditional Eastern medicine and modern-day Western practices can be a powerful ally in the fight against daily stress and aging. Purica founder Jason Watkin brings together East and West and gives you a strong game plan to help you and your customers adapt to inflammation and stress. He explains how medicinal mushrooms can have an optimal effect on body, mind and energy, especially when Purica micronization unlocks the active compounds and enhances the healing process. He introduces recent advances in formulations that blend together mushrooms, herbs and other plant-based supplements such as curcumin and presents PURICA Recovery 3.0 as the next generation of relief from inflammation and pain.

CHFA West 2020 speaker Jason Watkin

Jason is a passionate speaker trained in pathophysiology, pharmacology, nutrition and traditional Chinese medicine. What makes for a gripping presentation style is that he has also completed formal studies and meditative yogic practices in the Indo-Tibetan tradition. His intent is to share modern and ancient wisdom to get at the root of what makes us unwell, and how to recover full well-being.


Room 205

Chelan will discuss our overall skin health, our "aging process," and the power of superhero antioxidant astaxanthin which has the highest ORAC value of natural carotenoids.

CHFA West 2020 speaker Chelan Wilkins

Chelan Wilkins is a Registered Holistic Nutritionist with over five years in the natural wellness industry as a practitioner, educator and public speaker. With a strong background in women’s health, Chelan has focused the last three years speaking to consumers and retailers across Canada on the importance of natural health and wellness.


Room 206

John will present the origins of the concept of using probiotics for oral health maintenance. This will be followed by an account of the development of BLIS Technologies and how it became the leading company developing orally targeted probiotics. This talk will especially focus on the science and technology developed to demonstrate how oral probiotics can be used to prevent ENT issues as well as maintain the health of the oral cavity. Insights into the potential applications of oral probiotics to control other infections and microbe-mediated conditions of relevance to the oral cavity will also be presented.

CHFA West 2020 speaker Dr John Hale

Dr. John Hale joined BLIS Technologies in 2011 after an impressive academic career in New Zealand, Canada and Australia. As Chief Technology Officer he oversees the R&D, Clinical, Regulatory and IP strategies for Blis. His expertise is bacteriocin molecules and the application of this science to probiotics for human health.


Room 207

Discover new research showing kids are not getting adequate nutrients from diet alone. Learn what ingredients in kids’ supplements contribute to nutritional deficiencies and health problems. Caitlyn will discuss which nutrients are necessary for children’s growth and development and how nutrient deficiencies are linked to behaviour and sleep problems. She will also discuss what parents want in their kids’ nutrients and what makes a great nutritional supplement. The baby boomers’ children are having children, and this boomlet is causing a surge in the infant and children's nutritional supplement category. Find out what you can do to optimize this growing category.

CHFA West 2020 speaker Caitlyn Vanderhaeghe

Caitlyn's passion for natural health began growing up with health expert Lorna Vanderhaeghe. As Founder and President of KidStar Nutrients, Caitlyn is devoted to educating parents about optimal nutrition. With over a decade of experience managing supply chain and sourcing ingredients for natural health products, Caitlyn knows what it takes to create great supplements.

2:00 p.m. - 2:15 p.m.


logo for PES break sponsor Herbaland

2:15 p.m. - 3:00 p.m.


Room 202

Is it a coincidence that Ronald Reagan and Margaret Thatcher, both famous for their unwavering bravado around the notion that "I'll sleep when I'm dead," both died of dementia? An explosion of research has revealed, in no uncertain terms, that sleep deprivation is devastating to our productivity, safety, happiness and longevity. Dr. Thalia Charney consolidates the latest research on sleep and suggests more targeted solutions to insomnia, in contrast to the catch-all sleep formulas typically promoted. This talk includes a review of various natural treatments for insomnia related to hot flashes, anxiety, chronic stress, shift work and more.

CHFA West 2020 speaker Thalia Charney

Thalia Charney is an author, educator and speaker and the Nutrition and Health Education Manager for the NOW® Brand in Canada. Thalia brings a wealth of experience from her many years as a health coach and nutrition expert as well as her insights gained from having authored Canada's most comprehensive book on navigating food products: The Confident Food Shopper: The Guide to Food Labels and Fables.


Room 203

Your body uses the endocannabinoid system (ECS) to heal, repair and protect itself against many different types of stressors and insults such as toxins, bacterial and viral infections, pesticides, carcinogens and inflammation. One of the key signaling molecules in the ECS is called Palmitoylethanolamide (P.E.A.). Dr. Traj Nibber, founder of AOR, will share the highlights of over 80 years' research and more than 300 scientific and clinical studies on the effectiveness and safety of P.E.A. Learn about this ground-breaking “ortho-molecule” and its impact on a wide range of health conditions including pain, neuro-inflammation, allergies, mood, immunity and much more.

CHFA West 2020 speaker Traj Nibber

Traj Nibber, a practicing pharmacist and researcher, began compounding stand-alone supplements free of charge when AIDS patients sought assistance in maximizing the quality and duration of their lives. Thus began a quest to improve the health of others, one involving relentless research and perseverance. At that time, the foundations of the natural health industry lacked the kind of scientific rigour that Dr. Nibber demanded. So, in 1991, he founded his own company with a mission to bring industry-leading standards of expertise, research, ingredients and process to all of its products. That company was Advanced Orthomolecular Research (AOR).


Room 204

From the makers of the NutraSea and NutraVege, an educational session on new and exciting NutraSea omega-3 products focused on targeting new consumers as well as a new Nutra-brand launch! This engaging session will ensure you are up to speed on omega-3s when it comes to arthritis, dry eye and more!

CHFA West 2020 speaker Mashael Mawji

Dr. Mashael Mawji is a licensed Naturopathic Doctor, who achieved her training at the Boucher Institute of Naturopathic Medicine. She completed her undergraduate degree with a Bachelors of Science in Food, Nutrition and Health, Honours, from the University of British Columbia. She is passionate about patient empowerment, education and partnership.


Room 205

Join Lin Ivey to learn about Herbaland Naturals and the story behind their gummies. Find out how the signals sent to the brain and the body processes associated with chewing gummies contribute to increased absorption. Lin will also talk about benefits based on age groups. Finally, you will learn about capsule fatigue, why it’s so prevalent now and how to combat it.

CHFA West 2020 speaker Lin Ivey

Lin Ivey (CNP, CH) is a certified nutritionist and herbalist who's passionate about preventing adrenal insufficiency and digestive issues. Working as the marketing lead and nutritionist at Herbaland, Lin spends most of her day focusing on how to make healthy choices easy and enjoyable.


Room 206

Each day our bodies function to maintain a state of internal equilibrium. Toxins from the environment – in the air, water and food we eat – as well as wastes produced from normal bodily processes can accumulate within the body and lead to a state of congestion. Many of these materials can be eliminated by using a complete full body cleansing program.

Dr. Willard will explain how one can achieve maximum benefit from cleansing with Wild Rose. He will introduce the new Wild Rose Gentle D-Tox, discuss the importance of detoxing and which Wild Rose D-Tox – Herbal (classic), Liver or Gentle – is right for you.

CHFA West 2020 speaker Dr. Terry Willard

For over 40 years, Terry Willard, Cl.H., Ph.D., has studied the medicinal properties of plants. He is recognized as one of North America’s leading clinical herbalists and is regularly in the media as an exponent of responsible herbal use. He is the past-president of the Canadian Association of Herbal Practitioners, a professional member of the American Herbalist Guild and in the Canadian Health Food Association’s Hall of Fame.


Room 207

Reusable bags are no longer an eco-offering for your customers – they are an essential part of your branding in either corporate or retail. The challenge is not to have reusable bags, but to have YOUR bags reused.

In this session you’ll discover how to have a successful reusable bag program, by making your bag one of those that are actually reused. From materials, to design concepts, to marketing strategies, to bag types, you’ll find out why some bags are successful, and some never see the light of day.

CHFA West 2020 speaker Tony Towers

Tony Towers is Sales & Marketing Manager for Colnuck. He has been in the reusable bag industry for more than 15 years and in sales for 30 years. Tony started in the industry when reusable bags were an eco-novelty, compared to what they have become today – an essential part of any company’s branding.

3:00 p.m. - 3:15 p.m.


logo for PES break sponsor Raw Elements logo for PES break sponsor Four Sigmatic

3:15 p.m. - 4:00 p.m.


Room 202

Join us at this session to learn about Dr. Bach’s philosophy on healing and discover RESCUE REMEDY®, Dr. Bach’s famous stress relief formula. Learn about Flower Essences: who should use them, when and how, as well as how BACH® Flower Essences can help you, your family, friends and customers. Denise will have the answers to all your frequently asked questions.

All attendees will receive product samples and their own personal BACH® Flower Essence blend.

CHFA West 2020 speaker Denise Eaton

Denise Eaton is a registered practitioner through the Bach Foundation International Registry. She has been employed with Nelson Bach USA, Ltd., manufacturer of BACH® Original Flower Remedies and the #1 Natural Stress & Sleep Support Brand Worldwide, for over twenty years, holding the positions of Brand and Education Manager.


Room 203

An in-depth introduction to the endocannabinoid system (ECS), the physiological system most involved in establishing and maintaining human health. Participants will learn about how the endocannabinoid system works on a holistic level and how Emerald Naturals is in the leading edge of endocannabinoid research to create comprehensive products for the ECS.

CHFA West 2020 speaker Dr. Michael Murray

Dr. Michael Murray is one of the world’s leading authorities on natural medicine. He has published over 30 books featuring natural approaches to health. He is a graduate, former faculty member, and serves on the Board of Regents of Bastyr University in Seattle, Washington.


Room 204

Join Yarrow Willard Cl.H. in unraveling the science and folklore around using mushrooms as food and medicine. Take a deeper look at the benefits of many of the world's top medicinal mushrooms.

CHFA West 2020 speaker Yarrow Willard

Yarrow Willard is a second generation Clinical / Master herbalist, and the co-founder and formulator of Harmonic Arts. He is an influential innovator and international speaker as well as the director of the Wild Rose College of Natural Healing. As an educator and health ambassador, Yarrow delivers rich and original content, focused on reclaiming health and deepening connection with the natural world.


Room 205

Functional mushrooms have been used for over 5,000 years yet their introduction in the West is just emerging. Join Tero Isokauppila, the Founder of Four Sigmatic, as he walks you through the fascinating Fungi Kingdom, demystifying the wondrous world of mushrooms. Dive deeper into some of the world’s most studied superfoods, adaptogens, and mushrooms and discover how mushrooms may just be the key to longevity you’ve been looking for.

Tero will discuss fungi as a kingdom and why medicinal mushrooms are good for us, as well as benefits of mushrooms like Reishi, Chaga, Cordyceps, Turkey Tail and Lion’s Mane.

Free mushroom beverage samples provided.

CHFA West 2020 speaker Tero Isokauppila

Tero Isokauppila is the founder of Four Sigmatic, a wellness company helping people to nourish their bodies inside and out. Tero’s roots (or mycelium, if you will) are in Finland, where he grew up foraging for mushrooms and other wild foods on his family’s farm. He later earned a degree in Chemistry, Business, and a Certificate in Plant-Based Nutrition at Cornell University. In 2012, Tero founded Four Sigmatic with the dream of bringing a little Everyday Magic™ to the lives of all.

An expert in all things related to mushrooms, superfoods and health, Tero is the author of two best-selling books: healing Mushrooms, an educational cookbook from Avery Publishing, and Santa Sold Shrooms, a children’s book for adults about the magical origins of Santa Claus.

Tero was chosen twice as one of the world’s Top 50 Food Activists by the Academy of Culinary Nutrition, and has appeared in Time, Forbes, BuzzFeed, Vogue, Playboy, HQ, Harper’s Bazaar and Bon Appétit. He is also a sough-after speaker, featured at Summit Series, Wanderlust, WME-IMG, Google, and the Fast Company Innovation Festival. Tero currently resides in sunny Southern California.


Room 206

Attend Cyril’s informative session to learn about restoring and maintaining neuroplasticity. How can you increase your ability to concentrate, improve your cognitive function and memory, alleviate nervousness, agitation and irritability, reduce mental fatigue, reduce heightened emotions and stabilize mood? Research and clinical studies will support the facts. Sharpen your mind!

CHFA West 2020 speaker Cyril Meyre

Cyril Meyre is a naturopath with 15 years’ practice. In his consultations, he uses various holistic tests including live blood analysis and iridology. Hypnosis allows him to complete holistic treatments to target causes other than physical. Cyril also works as a research and development consultant for Herbasanté. In addition, he is a speaker and trainer, with a clientele of various healthcare practitioners across Canada. He actively participates in natural products industry shows across Canada. His role as consultant includes the development of relevant documents for obtaining an NPN (Natural Product Number) with Health Canada.


Room 207

Women entering menopause today have many options for managing symptoms and improving quality of life. What matters most to women are products that really work without the risks and side effects associated with hormone replacement therapy (HRT).

Join this informative seminar as holistic pharmacist Sherry Torkos goes through the science of sage and shares results of two new groundbreaking clinical studies conducted on A.Vogel MenoForce.

Find out why fresh is best when it comes to bioavailability and effective symptom relief. This new research shows that sage offers powerful benefits for menopause, beyond hot flashes.

All attendees will receive a complimentary goodie bag.

CHFA West 2020 speaker Sherry Torkos

Sherry Torkos is a practicing pharmacist, author and health enthusiast. She is a frequent guest on radio and TV talk shows throughout North America and has authored 18 books and booklets, including The Canadian Encyclopedia of Natural Medicine, Saving Women’s Hearts and The Glycemic Index Made Simple.

4:00 p.m. - 4:15 p.m.


logo for PES break sponsor Raw Elements logo for PES break sponsor Four Sigmatic

4:15 p.m. - 5:00 p.m.


Room 202

Today there are two options for disease treatment available: prescription drugs or naturopathic medicine. Properly prescribed prescription drugs are the third leading cause of death in Canada, U.S.A. and Europe, clearly proving that the system is broken. Yet it’s the pathway society takes. The symptomatic treatment of disease only suppresses the disease and never heals. It was never designed to.

There is a better way! Treating the core of diseases is only achievable when each system of the body is treated in conjunction and holistically. Specific cell-directed formulations using USP pharmaceutical grade raw material is the only way to be sure. Anything short of that will not be therapeutic for a physiological change.

CHFA West 2020 speaker Eldon Dahl

Eldon Dahl, doctorate of Natural Medicine, founder and CEO of Life Choice Ltd., has three decades of experience in the field of naturopathic medicine and the natural health industry. Eldon specializes in anti-aging research and chronic disease treatments. As the company formulator, he personally sources all the raw materials used, thus ensuring therapeutic results.


Room 203

As the natural products industry grows and consumers have more choice than ever before, finding ways to launch winning products and build shopper loyalty is becoming more challenging for brands and retailers alike. However, there are some clear paths to success.

In this session, AURA Nutrition, a new Vancouver-based and female-led brand, along with Social Nature, Canada’s leading natural product discovery platform for consumers, will present concrete examples of ways to leverage consumer data in product innovation and validation cross-channel.

CHFA West 2020 speaker Kate Marshall

Kate Marshall is the co-founder and VP of Marketing at AURA Nutrition. She has a diverse history of working in the health, wellness and fitness industry with skills in business development, marketing management, advertising, event management, public speaking, and sponsorship.

CHFA West 2020 speaker Jessica Malach

Jessica Malach is the VP Growth at Social Nature, leading their Canadian and United States consumer insights and brand partner programs. She began her career in the natural health industry in 2004 and grew up with her Mom taking her to natural health stores back in the 80s. She’s passionate about partnering with the industry to support greater consumer education, awareness & access to healthier options.


Room 204

Women at different stages of pregnancy have specific physiological changes. Likewise, fetal development in each trimester has its own unique needs. Therefore it is necessary to develop a supplement formula according to the distinct needs of nutrients at various stages of pregnancy.

QUEST PreNu is the only brand of full line prenatal supplements designed specifically for men and women during preconception, and for women during each trimester and lactation. Each product provides a balanced dose of the basic vitamins and minerals designed in a convenient one-tablet-daily format to satisfy nutritional needs.

QUEST PreNu is the safest, most sufficient and balanced prenatal and postnatal supplement, as the safety of mommies and babies is always our first priority. It is developed and manufactured by Canadians for Canadians.

Quest, your partner in family health, offers a full range of multivitamins and minerals tailored to all life stages and genders.

CHFA West 2020 speaker Pindy Janda

A former pharmacy manager and spokesperson for a major pharmacy chain, Pindy has produced positive patient outcomes and increased pharmacy profitability. As a marketing manager, she successfully launched OTC products. Now as a pharmaceutical wholesaler and consultant, Pindy works collaboratively with health care vendors in product education and promotion.


Room 205

Global leader in 100% natural and certified organic beauty, INIKA Organic is recognized for always pushing the boundaries to create the purest and highest performing formulas, and boasts the world’s highest certifications for organic, cruelty-free, vegan and Halal.

The brand is launching a much-anticipated protective and nourishing skincare line, using the most advanced botanical proven active ingredients. In development for over five years, the new range revolutionizes the industry with formulas containing up to 5% clinically proven actives – more than double the industry standard.

The skincare range will inspire new customers looking for the world’s healthiest skincare to stores.

CHFA West 2020 speaker Chelan Wilkins

Chelan Wilkins is a Registered Holistic Nutritionist with over five years in the natural wellness industry as a practitioner, educator and public speaker. With a strong background in women’s health, Chelan has focused the last three years speaking to consumers and retailers across Canada on the importance of natural health and wellness.


Room 206

In this two-part session, John will discuss Chlorella’s rise as one of nature’s primal super foods. Using advanced science and technology, Chlorella protein is isolated with all its benefits and made into a superior product.

In the second part of the session, John will introduce you to Sea Vegetables, nature’s multivitamin and pH super food. Schinoussa’s super food is designed and formulated for overall health as well as for specific conditions. Feel the difference faster than any other supplement.

CHFA West 2020 speaker John Koveos

John Koveos is one of Canada’s leading nutritionists and super food formulator. His B.Sc in Human Nutrition from Ryerson University and 20 years of natural health consulting offer insight into industry leading formulations that stand the test of time.


Room 207

Choosing a supplement can be tough for consumers who apply common buying principles to their supplement regime. Is more always better? Do supplements actually work the way they claim to? What is being left out in the hopes that your customer doesn't notice and doesn't ask? Join New Chapter Director of Education, Charlotte Traas, as she dives into some of the biggest myths and misconceptions in the natural product industry.

CHFA West 2020 speaker Charlotte Traas

Charlotte Traas is the Director of Sales Education and Training at New Chapter, Inc. Charlotte began her career teaching at a medical college in Saint Louis, Missouri. Recognizing that Western medicine may be enhanced by natural traditions established in Eastern medicine, Charlotte studied herbs and mushrooms in Japan and China for three years. A consummate student, Charlotte has been studying natural alternatives for health for the past 15 years under some of America's most notable herbalists and naturopaths. A passionate advocate and spokesperson for natural healing techniques and remedies, Charlotte is currently working to help further educate on the repercussions of GMOs in the United States and offers alternative health solution seminars on women’s health.


*Product Education Sessions are presented by CHFA Member companies. The views expressed are those of the presenting company. CHFA is not responsible for any information provided by a member company. Topics and speakers may change.