Special Features

Show Features

CHFA Launch Pad

In partnership with: 


Friday, February 22, 2019
5:00 p.m. – 6:15 p.m.
Room 212

Open to all CHFA West attendees

Presented for the first time at CHFA East 2018, this event quickly became the buzz of the show as companies vied for the $30,000 prize package and title of Most Innovative Product. Now, coming to CHFA West, CHFA Launch Pad is sure to catch the attention of retailers and suppliers alike as a brilliant showcase of up-and-coming products. Retailers in attendance will receive a gift bag and will be entered in a draw to win an iPad.* Plus, one lucky retailer from the audience will be selected to join the judging panel and will be awarded $200 cash for their participation. Will it be you?

*Limited number of gift bags available. Draw for two iPads will take place at the end of the event on February 22.

Hosted by:

Julie Daniluk, RHN, author, speaker and TV host


Meet your judges:

Ryan Benn
President and Publisher, alive Publishing Group
  Mike Fata
Founder, Manitoba Harvest, and CHFA Chair of the Board
   Lisa Sartor
Associate, Banyan Capital Partners


 Launch Pad Finalists:

Abundant By Design / ActivPOP - Booth 601 
Organic popcorn that is sprinkled with sun-evaporated sea salt sourced from a Molokai Island Salt Master and delicately infused with active charcoal to support a happy tummy. We are a woman-owned, indie brand launching at CHFA West. Organic popcorn is the first of its kind and is freshly made in small batches here is Canada. An interactive brand that appeals to all heroes of all genders. 

Bucha Brew Kombucha
Horizon Distributors / Bucha Brew - Booth 1926
    Meet Bucha Brew’s new line of canned Kombucha. Combining innovation, leadership and multiple smart trends in one sexy package. Lighter for retailers and transporters and less prone to damage than glass - the stores will love them. On flavour with all things tropical. Stunning floral design! A first for a Canadian kombucha company.

Kuli Kuli Moringa Energy Bar
Horizon Distributors / Kuli Kuli Foods - Booth 1921
    The only "salad in a bar” on the market, Kuli Kuli Moringa Green Energy Bars provide half a cup of leafy greens deliciously mingled with simple, wholesome ingredients. Tart cherries and sun-ripened dates mingle with moringa to produce a vibrant cherry bar. A blend of simple, whole ingredients, these delicious energy bars are boosted with half a cup of nutrient-dense moringa greens, chia seeds and pumpkin seeds with whole ingredients and no added sugar. All the moringa in our products is sourced directly from women's cooperatives and small family farmers around the world. 


Life Choice Ltd. - Booth 1621
Thyrodine® is a 4 year achievement, the first of its kind. Thyroid gland concentrate from non-GMO grass-fed bovine; non-medicated and hormone free. Thyrodine® is a proprietary preparation without chemical residue, safe, effective and a natural source of iodine. Thyrodine® is formulated by a naturopathic doctor and is manufactured under GMP guidelines using USP pharmaceutical grade raw materials to ensure therapeutic results with all safety markers in place. It is the Life Choice way.

Green Beaver Aluminum Free Antiperspirant
M2 Brand Management Inc. / Green Beaver Company, The - Booth 416
    The Green Beaver Company introduced the first aluminum-free natural deodorants in January 2019. Their team of scientists developed a new triple defense technology called NaturaDriTM that creates a natural and safe moisture barrier. NaturaDriTM is formulated with plant esters from jojoba and mimosa flower in combination with other plant extracts. In a comparative trial, Green Beaver’s 100% natural antiperspirants have been proven to be as effective as leading aluminum-based antiperspirants. Furthermore, they have been clinically proven to offer long-lasting odour and skin protection.

Element Snacks
Marsham International Food Brokers / Element Snacks Inc. - Booth 310
    Element Snacks was started in 2014 by an immigrant husband and wife team (Fred and Nadia) who believe life is too short to snack badly. Four flavours of high quality chocolate imported from Italy – Dark Chocolate, Strawberry’n’Cream, Orange Vanilla and Milk Chocolate. We pour the chocolate over a very thin rice cake to give it a crunch. Element Snacks satisfies a sweet tooth while being low in sugar and calories. We are also a ‘better for you’ option as all our products are organic, Non-GMO, Gluten Free and Kosher. 

Raw Elements  - Booth 1738
    Enjoy a tantalizing medley of textures and flavours of sweetness and citrus that fuse the crunch of almond pieces with the zing of baobab in Lovechock’s Almond & Baobab Chocolate Tablet! Lovechock’s Almond & Baobab Chocolate Tablet features raw, dried, organic baobab powder. This superfood is rich in antioxidants, with six times more vitamin C than an orange and 50% more calcium than spinach, according to National Geographic. It's high in potassium, magnesium, and protein. Also it is rich in fiber, which makes up about half of each serving. The fiber acts as a prebiotic, helping to maintain healthy bacteria in the gut.

Sproos Collagen Bars
Natural/Specialty Sales Canada / Renewell Nutrition Inc. - Booth 511
    Introducing Canada’s first collagen bar!  Sproos Bar combines real food non-GMO ingredients with the added health benefits of 7g of wild-caught marine collagen. Our nutritionally dense bars are high in healthy plant-based fats, fibre and protein, and low in sugar (with no added syrups), and also grain and gluten free.  Sproos is making health simple with our line of functional collagen products, and Sproos Bars help to ensure that the health benefits of collagen reach beyond the supplements category. As a truly Canadian company, we are proud to manufacture Sproos Bars in BC, Canada. 

Just for Cheese
Spain Gourmet Canada / Can Bech - Booth 1815
    Just for Cheese is a pairing line with sauces created especially for cheeses. Far from masking the taste of cheese, the aim is to enhance its organoleptic characteristics and create flow of perfectly balanced olfactive and gustatory sensations. Can Bech makes these pairings based on fruits, nuts and spices, with ingredients sourced from over five continents.