The Top 5 health trends this winter

On February 2, 2015

Montreal (Quebec), February 2, 2015 – With the arrival of the new year and winter well underway, the Canadian Health Food Association (CHFA), the largest Canadian trade association dedicated to natural health and organic products, has unveiled its top 5 health trends in natural foods and encourages Quebecers to try new natural health products this season to embrace winter, naturally.

“I invite all Quebecers to choose natural health foods and products to take care of their physical and mental well-being. By adopting an active and healthy lifestyle people will have more energy to succeed in their daily activities, explains Hélène Baribeau, nutritionist and spokesperson of the CHFA, as well as author of best-seller Manger mieux pour être au top. The five trends identified by the CHFA enable us to discover the positive impact of natural foods and products, such as avocado oil, probiotics and vitamin D, on our overall health.”

The top 5 trends are:

 - New and interesting oils with fancy fats

We know that there are good and bad fats, and Quebecers have come to better appreciate the role good fats play on their health. In 2015, Québec consumers will have the opportunity to try new oils that provide unique health benefits.

Avocado oil, for example, is rich in monounsaturated fats and vitamin E. It also boasts a high smoke point, which makes it great in sautés. Camelina oil is rich in mono- and poly-unsaturated fats and boasts a high Omega-3 content. It can be used to make healthy and tasty salad dressings.

Pumpkin seed oil is receiving increasing attention from scientists and foodies alike for its healthy properties. As a purified and encapsulated natural health product, new research has shown it to be beneficial for urinary and reproductive health in men who suffer from benign prostatic hyperplasia, or an enlarged prostate, who often experience frequent daytime and night time urination[1].

- Maple water

Maple water, in its purest form, is an effective hydrator. Chock-full of bioactive components and trace elements, such as potassium, calcium, magnesium and manganese, this low-calorie beverage provides energy without spiking blood sugar. Maple water is a great way to stay hydrated while engaging in winter sports.

- The ultimate winter supplement: vitamin D 

During winter, the lack of UV-B rays means we all experience chronically low vitamin D levels. Indeed, this drop represented one of the main causes driving up osteoporosis rates across the country. According to the Canadian Health Measures Survey (CHMS) conducted by Statistics Canada, about 40% of Canadians were below the recommended levels winter, compared with 25% in the summer[2]. Research has also shown that vitamin D could help reduce the risk of developing certain types of cancers, boost the immune system, as well as improve and maintain good mental health.

- Digestive health

Our digestive tracts are normally good at treading the fine line between allowing the good stuff to be absorbed, including vitamins and minerals, while keeping the bad stuff, like toxins, out. However, when the balance of good and bad bacteria is off, the absorption of beneficial and detrimental substances can also be disrupted.

Natural health products that support digestion, including probiotics, are being increasingly linked to health benefits beyond digestive and intestinal health, such as mental health, skin health and weight maintenance.

- Natural and organic warming beverages

This season, the trend will be warm winter drinks with a healthy twist. From herbal teas to non-alcoholic organic ciders, Quebecers will be reaching for a hot mug full of toasty beverages that tote health benefits, such as green tea and organic apple cider, both rich in antioxidants that help boost the immune system boosting.

About CHFA Quebec 2015

On February 6 and 7, the Canadian Health Food Association will host CHFA Québec 2015, Québec’s sole trade show for natural health retailers and health practitioners. It’s the best source for the latest innovations and hottest trends within the natural and organic products industries.


About the Canadian Health Food Association

The Canadian Health Food Association (CHFA) is Canada's largest national trade association dedicated to the natural health and organic products industry. The association represents manufacturers, retailers, wholesalers, distributors and importers of natural health and organic products, including foods, vitamin and mineral supplements, herbal products, homeopathic, sports nutrition products, as well as health and beauty aids, among others. Founded in 1964 by a group of natural food pioneers, the CHFA now boasts over 1,000 member businesses across the country. Every year, the natural and organic health products industry contributes billions of dollars to the Canadian economy.