As the voice of the natural health and organic products industry, the Canadian Health Food Association (CHFA) participates in various media interviews throughout the year, covering a range of topics. Our goal is to educate Canadians about the benefits of safe, effective, and high-quality natural health and organic products, and to speak for all CHFA Members on matters relating to industry regulations.
With an eye on the year ahead, the Canadian Health Food Association (CHFA) shares the scoop from industry insiders to identify the top five natural health trends of 2017.
These trends pack a punch of holistic health benefits and, best of all, they’re simple to integrate into your daily lifestyle for a happy and healthy year!
Watch clips of recent media appearances we have conducted with our spokesperson, Michelle W. Book, on some of Canada’s most popular programs, including Breakfast Television, CTV Morning Live, Global News, Rogers Daytime, and more. As CHFA’s in-house Holistic Nutritionist, Michelle has covered topics such as workplace wellness, digestive health, natural skin care, and current trends in the natural health and organic products industry.
Below you will find a selection of recent coverage CHFA content has received. For official CHFA press releases, click here.
Stress at Work: Why Bragging About Being Busy is Killing You, Brazen Woman, 13 June 2016
Let’s face it, being “ultra busy” may be the new norm, but the stress that it causes is nothing to brag about. In case you haven’t noticed, that busy lifestyle you’re so proud of is having a negative impact on your health and happiness. In fact, a recent national survey conducted by the Canadian Health Food Association (CHFA) and Leger revealed that more than two-thirds of Canadians admit to living with workplace stress.
Seven Everyday Foods That Pack a Powerful Punch, Edmonton Sun, 5 June 2016
Forget the seven wonders of the world – how about the seven natural health wonders, instead. “Coming from every corner of the globe, these wonders have been used for centuries in other countries to help with everything from soothing bug bites to achieving beautiful, glowing skin,” says Michelle Book, holistic nutritionist for the Canadian Health Food Association. Many have secret benefits that few of us know about, yet they are one-of-a-kind health and beauty hacks that pack a major punch in small amounts with little effort on your part.
Workplace Wellness: How to Limit Stress on the Job, Global News, 14 April 2016
If you’re feeling stressed at work, you’re not alone. The Canadian Health Food Association (CHFA) conducted a national study and found that about 60 per cent of Canadians said they are stressed at work. “This stress is unfortunately negatively affecting their health and other areas of their lives,” CHFA nutritionist Michelle Book said. Click on the link below to watch Michelle’s interview on Global Winnipeg from yesterday, as part of our workplace wellness media tour.
The Dieting Blues, 24 Hrs, 3 March 2016
According to holistic nutritionist Michelle Book, “there is a lot of research showing an association between a healthy diet, rich in fruits, vegetables and fish, and a reduced risk of depression. The exact reason for this is unknown, but the foods we eat clearly impact our internal chemistry. We are what we eat.” “When it comes to a foods-based approach, there is not a lot of research linking specific foods to increased rates of depression,” adds Book, of the Canadian Health Food Association at chfa.ca. “However, having a diet filled with heavily processed foods and refined sugars isn’t going to do our health, or our mood, any favours.”
Why You May Want to Consider Eating an Avocado a Day, Yahoo! News, 11 February 2016
Here’s a big myth debunked: for one, eating avocados regularly won’t make you fat. Yes, they are high in fat, but it’s monounsaturated fat, which is the “good fat” that helps lower cholesterol – same goes for olive oil, which is a major element of the Mediterranean diet, which we’ve all heard is one of the healthiest diets in the world! “The monounsaturated fats in avocados are what give it the creamy texture that make it such a good replacement for butter, margarine or mayonnaise,” says Michelle W. Book., the in-house nutritionist at the Canadian Health Food Association. “These fats are also an important cholesterol-free way to help your body absorb fat-soluble vitamins like vitamin D, A, E and K.”
CHFA Names Top Natural Health Trends, Canadian Grocer, 12 January 2016
‘Tis the season for Canadians to set out New Year’s resolutions. And while juices cleanses and detoxes are prevalent at this time of year, there are other ways to kickstart healthy eating habits. The Canadian Health Food Association has identified what it believes to be the top five new natural health trends to look for our this year.
The Canadian Health Food Association (CHFA) is Canada’s largest trade association dedicated to the natural health and organic products industry.
Formed in 1964 from a grassroots community of health food pioneers, CHFA now represents over 1,000 member businesses across Canada, including manufacturers, retailers, wholesalers, distributors, and importers of natural health and organic products. These can include foods, vitamin and mineral supplements, herbal products, homeopathic products, sports nutrition products, health and beauty aids and more.
CHFA produces three trade shows in Canada — CHFA East, CHFA West, and CHFA Québec — showcasing the latest trends and products in the natural health and organic products industry. As industry-only events, CHFA’s trade shows are not open to the public. For media enquiries or registration, please contact email@example.com.
CHFA East, hosted at the Metro Toronto Convention Centre, is Canada’s largest conference and trade show dedicated to the natural health and organic products industry. With more than 800 exhibits, including the industry’s top manufacturers, distributors and brokers, CHFA East is the year’s biggest showcase of innovative new products and educational seminars.
CHFA West is the largest trade event and conference for the natural health and organic products industry in Western Canada, and the second largest in the country. More than 650 industry-leading exhibitors take over 65,000 square feet of the Vancouver Convention Centre for four days of educational seminars and product showcases. This event is the launching grounds for many new, innovative products and companies in Canada’s natural health and organic products industry each year, and give attendees a great opportunity to network, learn, and grow their business.
Tailored for the Quebec market, CHFA Québec is held biennially at the Palais des congrès de Montréal in the heart of Montreal. This event is host to 120 exhibitors representing the natural health and organic products industry, including manufacturers, distributors and brokers. CHFA Québec is a gateway to the natural health and organic products market in French Canada.
Helen Long, President
With over 25 years of experience in not-for-profit, including 14 years with CHFA, Helen has led the Association as president and industry thought leader since 2010.
In her role, Helen represents CHFA and the natural health and organic products industry by working with government decision-makers to create a regulatory environment in which all Canadians can benefit from safe, effective, and high quality natural health products.
Judy Sharpe, Director, Trade Shows & Conferences
Judy oversees the strategy, marketing and budget responsibilities for CHFA’s innovative trade shows and conferences: CHFA East, CHFA West, and CHFA Québec.
With over 20 years of experience, Judy has been instrumental in the growth of CHFA’s trade events, which give the natural health and organic products industry an ever-expanding place to showcase new products and innovative companies.
Michelle W. Book, Director, Communications
Michelle develops, implements and leads an integrated communications strategy to support the strategic priorities of the Association, including internal and external communications, public relations, marketing, advertising and member communications.
Michelle also acts as CHFA’s spokesperson and in-house holistic nutritionist, producing and delivering educational content to help Canadians make simple lifestyle changes that will have a lasting effect on good health. Michelle has appeared on media outlets across Canada to deliver educational content, including CTV Morning Live, Breakfast Television, Global News, and many more.
Krista Jajko, Acting Director, Regulatory Affairs & Policy Development
Krista oversees the Regulatory Department and plays a lead role in planning government relations activities including the logistics associated with NHP Awareness Day and other lobbying events. Krista also manages the regulatory-related councils, bilateral meetings, teleconferences and conferences. She handles the oversight of the ITC program, responds to member regulatory queries and gathers member input on regulatory issues during stakeholder consultation processes.
To arrange for interviews with or request comments from our leadership team, please contact Devorah Sharpe, Marketing and Communications Manager, at firstname.lastname@example.org. If you are not a member of the press, you can get in touch with by writing to email@example.com.
Our experienced senior team is available to discuss topics relevant to the natural health and organic products industry in Canada, including:
The natural health and organic products industry by the numbers: