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Food Claims Lab: What Gets Risky as You Scale

Food Claims Lab:
What Gets Risky as You Scale

Growth Sessions

Real-time support for the decisions that shape your growth

Claims don’t stop at the label.

As your brand grows, claims show up everywhere—from marketing campaigns and influencer partnerships to retail conversations and new product launches.

These scenarios introduce new complexity—and new risk.

This session focuses on the grey areas founders face as they scale, helping you make confident decisions without increasing regulatory risk.

Ashley Cornell,
Director of Regulatory Affairs, CHFA

Thursday, November 12, 2026
1:00 PM ET (60 mins)

Navigate complex claims across brand storytelling, influencer marketing, and retail.

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What to expect

Bring your real scenarios—campaigns, packaging updates, or new SKUs

Get real-time feedback on how claims show up across your brand

Understand where risk increases across marketing, storytelling, and retail

Learn from other founders navigating similar challenges

This is not a webinar—it’s a working session.

What you’ll leave with

Clarity on how claims apply beyond packaging

Insight into risk across marketing, influencer activity, and retail

A stronger approach to managing claims as your brand grows

2–3 actions to move forward with confidence

Speaker portrait

YOUR EXPERT

Ashley Cornell

Regulatory Expert

Ashley has years of experience in food quality assurance and compliance, including serving as a Senior Quality Analyst at Kraft Heinz. She helps founders navigate claims, labeling, and regulatory requirements across real-world scenarios as their brands grow.

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These sessions are for early stage founders only.