Kick off the evening by getting inspired! Our conference brings together fresh consumer insights from CHFA, NIQ and Pigeon, plus real-world tips from Axelr on Quebec brands that have successfully scaled up. It’s your chance to discover new ideas, learn from industry leaders, and fuel your thinking before we shift into a night of networking and connection.

Topics include: 

Health, Wellness & the Canadian Consumer 

The attitudes and behaviours of Canadian consumers are shifting as they navigate back to office mandates, economic turbulence and a new world post-pandemic. From a growing demand for transparency to rising interest in mental well-being and preventative care, CHFA uncovers what’s driving change and what’s here to stay.  

Gen X:  The forgotten consumers you should be thinking about 

Gen X — dubbed the “MTV,” “Latchkey,” “Quiet,” and even “Lost” Generation — grew up amid major social and economic shifts. Often left to themselves, they learned independence early, embraced new technologies like personal computers and cable TV, and developed a taste for discovery, spending, and pragmatism. Four decades later, they wield significant purchasing power and remain fiercely self-reliant. In 2025, we asked Gen X Canadians what drives them, what they value, and what makes them unique. And for a different perspective, we submitted the same questions to Canadians of every generation…just to compare. 

The Roadmap to National Growth: Scaling CPG Beyond Quebec

Join Axelr, Montreal’s top agri-food growth accelerator, as they unveil a proven roadmap for unlocking national expansion for consumer packaged goods (CPG). Drawing on their deep industry insights—and real-world success scaling over 35 brands across North America and Europe— Victor, CO-founder of Axelr, will share valuable insights into inter-provincial market penetration action plans for today’s economic landscape.  Discover how any Quebec-born brand can transform into being a national player, and get equipped with the tools, metrics, and strategic clarity to thrive beyond provincial borders.

Why Québec Brands Should Consider the Rest of Canada As Their Next Growth Market 

The rest of the country represents untapped potential for brands from La Belle Province —but success requires more than simply replicating what works at home.  Each province has its own demographic makeup, cultural nuances, and shopping behaviours.  By understanding and adapting to these differences, Québec brands can build meaningful connections with new consumers and unlock sustainable growth nationwide.