Aaron Skelton,
President & CEO, CHFA
Tuesday, August 25, 2026
1:00 PM ET (60 mins)
Strengthen your pitch so you can confidently navigate real retail conversations.
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Retail Readiness: Can You Answer a Buyer’s Toughest Questions?
Retail Readiness:
Can You Answer a Buyer’s Toughest Questions?
Growth Sessions
Real-time support for the decisions that shape your growth
Retail buyers are evaluating more than your product—they’re assessing your business.
If your pricing, margins, differentiation, or category fit aren’t clear, your pitch can fall apart quickly.
This session gives you the opportunity to bring your pitch and get real-time feedback on how you’re showing up in buyer conversations—so you can walk into the room prepared.
What to expect
Bring your pitch, pricing, or positioning
Get real-time feedback on how you’re presenting your brand
Understand what retailers are really looking for
Learn where pitches typically fall apart—and how to fix them
This is not a webinar—it’s a working session.
What you’ll leave with
Stronger, clearer answers to common buyer questions
Insight into how your brand is perceived in a retail context
A tighter, more compelling pitch
2–3 actions to improve your next buyer conversation
YOUR EXPERT
Aaron Skelton
President & CEO, CHFA
Aaron brings firsthand experience from both sides of the table, including his time as a retail buyer at Loblaw. He understands what buyers are really evaluating—and where founder pitches often fall short.
REGISTER NOW
These sessions are for early stage founders only.