Scott Sulz,
Director, Business Development, CHFA
Wednesday, September 16, 2026
1:00 PM ET (60 mins)
Maximize your trade show ROI with a clear strategy for engagement, lead capture, and follow-up.
Register Now
Trade Show Game Plan: Turn Booth Traffic into Real Opportunities
Trade Show Game Plan:
Turn Booth Traffic into Real Opportunities
Growth Sessions
Real-time support for the decisions that shape your growth
Don't show up to a trade show without a clear plan—and miss the opportunity.
Booth traffic alone doesn’t drive growth. Without the right approach, conversations go nowhere, leads don’t convert, and follow-up falls short.
This session helps you approach your next show with intention—so you can stand out, start the right conversations, and turn interest into real opportunities.
What to expect
Bring your booth plan, pitch, or follow-up approach
Get real-time feedback on how you’re engaging and qualifying leads
Learn how to prioritize the right conversations on the floor
Understand what it takes to turn traffic into meaningful next steps
This is not a webinar—it’s a working session.
What you’ll leave with
A clearer strategy for how to show up at your booth
A stronger approach to engaging and qualifying leads
Insight into what drives real conversations—not just traffic
2–3 actions to improve your next trade show
YOUR EXPERT
Scott Sulz
Director, Business Development, CHFA
Scott brings experience helping brands make the most of their trade show presence—from booth strategy and engagement to converting conversations into real business opportunities.
REGISTER NOW
These sessions are for early stage founders only.