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Regional Sales Manager

Posted: 22-05-2026

To apply for this job email your details to jobs@puresource.ca

Posting Expiration Date: 31-07-2026
Application Deadline: 31-07-2026

Website Puresource Corporation

Job description

Who we are:

Founded in 1989 and built on a reputation of trust and dependability, Puresource distributes natural products to over 3,000 independent and national retailers across Canada from three warehouses in Alberta, BC and Ontario. With over 3,400 natural & organic wellness products to choose from, we deliver full-service solutions to support brands to grow their business in Canada. Puresource is proud to be your dedicated Canadian partner in the natural products channel.

Our mission is to provide Canadians with natural products to optimize their health. To do this, we support our brands and retail customers with market leadership and exceptional customer service. The measure of our success is built on the growth of our partners and dedicated teams that create great customer experiences every day.

Existing Vacancy:

This job posting is for an existing vacancy.

Job Title:

Regional Sales Manager

Location:

Western Region, Canada

Pay:

Starting rate – $93,000 per annum

Scope for the position:

Reporting to the National Sales Manager, the Regional Sales Manager (RSM) is responsible for the management of Outside Account Managers in the Western Region. This position also implements strategic plans for key accounts and ensures that they are executed by the Outside Account Managers. Additionally, this position is responsible to meet and exceed department objectives.

Basic function of the position:

The responsibility of this role includes mentoring the team, customer relationship management, contract negotiation, strategic business, and marketing planning along with data analysis to determine and ensure targets are met. The RSM will foster a team selling environment working with and reporting regularly to multiple internal and external stakeholders.

Duties and Responsibilities:

  • Develop, hire, train and lead the team of Outside Account Managers to achieve and/or surpass yearly targets for the specific region.
  • Helps to deliver on our Puresource promise of Unmatched Customer Experience in Everything That We Do!
  • A subject matter expert in the Western Region as to bring new opportunities/leads to the attention of management
  • Provide input and implement the strategic plan that can be clearly measured and executed for all Accounts assigned. Also suggest process improvements on existing programs to maximize growth for assigned accounts and territory
  • Prepare, present and lead customer focused presentations that highlight opportunities and action plans for customers’ business.
  • Effectively negotiates with customers to achieve mutual business objectives
  • Develops, in collaboration with customers, promotional plans to customers specifications to further grow/enhance the relationship while keeping within set budget.
  • Monitors and communicates customer business plans results for assigned accounts as needed/requested
  • Establishes and maintains strong relationships with distributed third-party brands and brokers
  • Plans and executes product training with customers for NOW and Private Brands with support of NOW’s educator
  • Uses strong communication skills to provide accurate and detailed information to key stakeholders, both internally and externally
  • Maintains all projects and presentations and monitors to ensure times are being met by all stakeholders.
  • Develops strong brand and product knowledge: marketing positioning, value and target consumer to brands as well as customers
  • Effectively able to forecast customers period sales and outline key drivers/opportunities for profit or topline gains and losses
  • Maintain competitive and industry knowledge base of product and service offerings and provide strategic recommendations
  • Attends and represents Puresource in customer meetings and trade functions
  • Be a leader, foster teamwork within the organization
  • Responsible for any other administrative duties as required
  • Complete administrative duties such as deal sheets, price increase files, tracking reports, deductions, credits and returns as applicable
  • Stay within assigned budget for any and all customer budgets as well as business travel and expenses

Required qualifications, education, experience, training, skills, background, certifications:

  • Post-secondary education in Business, marketing or relevant discipline, or equivalent market experience
  • Minimum 5 years field sales experience in a comparable capacity
  • Minimum of 3 years account management experience calling on major retail chains in grocery, mass and health food stores
  • Minimum 2 years in a sales management role
  • Experience within the natural products industry an asset
  • Ability to manage projects involving cross functional teams
  • Superior communication and presentation skills
  • Solid technology skills in the Microsoft applications including PowerPoint and Excel
  • Must own a reliable vehicle with valid driver’s license and clean drivers abstract
  • Must have a valid passport as some travel in the USA may be required
  • A good understanding of Natural Products Industry
  • A valid driver’s license and in possession of own vehicle
  • Must be available for conferences and tradeshows (approximately 3 per year)
  • Please be advised that this role will require travels throughout the Western Region
  • This role is primarily remote, with the ability to come into the Guelph office when required.
  • Driven with a desire to succeed, detail oriented and high standard of ethics
  • High strategic competence, exceptional attention to detail
  • Results oriented
  • Strong collaboration skills
  • Proactive in supporting and ensuring customer achieves their goals
  • Can comfortably communicate to all levels of the organization
  • Curiosity to learn, and flexibility required
  • Excellent business and financial acumen
  • Professional and diplomatic in dealing with all stakeholders, internally and externally

How to apply:

Qualified candidates can submit their resumes through LinkedIn or by email to jobs@puresource.ca. Please note, emails need to have the Job Title (Regional Sales Manager) in the subject line.

Our Human Resources Team will be in touch if your qualifications match our needs. Please be advised that due to the high volume of applications, only candidates that have been selected for next steps will be contacted.

Accommodation & Equal Opportunity:

Puresource complies with applicable human rights legislation and provides accommodation during the recruitment process where required by law. Applicants requiring accommodation may contact Human Resources at jobs@puresource.ca during the requirement process.

Use of Artificial Intelligence:

Puresource does not use Artificial Intelligence to make hiring decisions. Where automated tools provided by third-party job platforms are used, they are limited to confirming basic eligibility requirements only.

For more information about our company, visit https://www.puresource.ca/ or https://nowfoods.ca/

Recruiter Contact information:

Name: Glen D'Souza

Email: jobs@puresource.ca

Tel: (519) 837-2140

Address:

CA