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CHFA Industry Achievement Awards

A New Era of Recognition - CHFA Industry Achievement Awards Move to Annual Celebration at CHFA NOW Toronto!

TORONTO - In an exciting endeavour to elevate industry recognition, the Canadian Health Food Association (CHFA) announced changes to its coveted Industry Achievement Awards. Previously held twice a year, the CHFA Industry Achievement Awards, one of the most highly anticipated events in the natural, organic, and wellness (NOW) industry, will now take place annually at CHFA NOW Toronto, with the next ceremony set for September 20, 2025.
April 16, 2025

This change comes with thoughtful excitement, as CHFA promises a grander celebration, a diligent nominee process, and enhanced prestige of all awards. The CHFA Industry Achievement Awards are an opportunity to truly recognize outstanding members and celebrate the industry nationally, supporting trailblazers, innovators, and impactful advocacy.

As leaders in the wellness industry with a commitment to empower businesses, CHFA has constructed an honourable judging panel of passionate and impactful industry leaders and experts for the CHFA Awards Council. With years of experience and vast industry knowledge, each judge brings fairness, valuable insight, and enthusiasm for recognizing the best-of-the-best in the NOW industry. This year’s judges include:


The CHFA Awards Council is committed to transparency and excellence in selecting CHFA award winners. Intending to dive deeper into knowing all qualified nominees, the first step of the process is to complete a questionnaire accompanied by the disclosed scoring criteria. Next, CHFA’s internal committee carefully reviews all nominees and selects the top five in each category. Depending on the award category, final decisions are determined by an industry-wide vote by CHFA members using an online survey or by being evaluated by the expert Awards Council.

New and exciting awards were added to the list including Distributor of Distinction and Industry Voice Award among others and coveted awards including the John Holtmann Industry Achievement Award, Tailblazer Small Business Award, Agent of Change in Regulatory Affairs Award, Celebrating Diversity Award, Award for Excellence in Retail Sales, Award for Excellence in Sales and Woman of Influence Award, among others will return.

For more information, please visit chfanow.ca.


About CHFA 

The Canadian Health Food Association (CHFA) is Canada’s largest trade association dedicated to natural, organic and wellness products. As a national not-for-profit association celebrating 60 years, our members include manufacturers, retailers, wholesalers, distributors, and importers committed to getting more healthy living products into the hands of more Canadians.  Visit chfa.ca for more info.