Drawing on nationwide research, the report provides a comprehensive look at women’s health experiences, perceptions, and needs, highlighting significant opportunities for brands, retailers, and practitioners to develop more accessible, evidence-based wellness solutions.
“Women’s health is multifaceted and deeply interconnected—and this research shows just how much opportunity there is for the natural health industry to better support women’s well-being,” said Lynsey Walker, VP of Marketing and Communications at CHFA. “From trust and affordability to education and access, we now have clearer insight into where the gaps are and how our industry can make meaningful change.”
The research finds that while most Canadian women consider themselves in good health, many experience ongoing and often overlapping challenges, most commonly menopause, mental health concerns, anemia, skin conditions, and thyroid disorders. These vary across life stages, with younger women more affected by mental health issues and anemia, and women over 45 more likely to experience thyroid disorders, perimenopause, and osteoporosis.
Two-thirds of Canadian women currently use or have used NHPs, with vitamins leading the way. Yet cost, limited education, and only moderate trust in safety and effectiveness remain key barriers. Many also want clearer, evidence-based guidance from trusted health professionals. Among users, a group of “Wellness Superconsumers” stands out for their higher engagement, stronger trust, and more positive experiences with NHPs.
The report identifies significant opportunities for the natural health industry to address unmet needs through innovation, education, and collaboration. With women calling for affordable, accessible, and evidence-based products, supported by credible information and expert guidance, CHFA’s findings underscore a rising demand for solutions designed around women’s unique wellness journeys.
For non-CHFA members, you can download a sample version of the report, with the full in-depth report available exclusively to CHFA members.
To access the full insights and learn how your business can benefit, become a CHFA Member today and join thousands of other brands who gain access to all our exclusive reports, plus events like CHFA NOW – Canada’s largest trade show dedicated to natural, organic, and wellness products.
Download the free sample report and explore the membership benefits available at chfa.ca.
About CHFA
The Canadian Health Food Association (CHFA) is Canada’s largest trade association dedicated to natural, organic, and wellness products. As a national not-for-profit association, our members include manufacturers, retailers, wholesalers, distributors, and importers committed to getting more healthy living products into the hands of more Canadians. Visit chfa.ca for more info.
