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Consumer Research

NOW & Then Podcast: Understanding Women’s Health: Trends, Trust & the Future of Wellness

In one of their most insightful episodes yet, Ashley and Lynsey take listeners inside CHFA’s brand-new Women’s Health & NOW Study, a deep dive into what 1,500+ Canadian women are currently experiencing across every life stage.
December 1, 2025

They break down surprising trends from 1,500+ women, including:

They also share clear takeaways for brands, retailers, and practitioners on supporting women holistically, improving trust, and making wellness more accessible.

Plus: major NHP regulatory news, a big cost-recovery advocacy win, and a shout-out to Canadian brand Gutsy Ginger Beer, just named the best ginger beer in the world.