They break down surprising trends from 1,500+ women, including:
- 69% are juggling at least one health challenge
- fatigue, anxiety, and sleep issues cut across every age group
- the real impact of conditions like infertility, PCOS, and endometriosis
- what women trust (and don’t trust) about natural health products
- the rise of the influential “wellness super consumer”
They also share clear takeaways for brands, retailers, and practitioners on supporting women holistically, improving trust, and making wellness more accessible.
Plus: major NHP regulatory news, a big cost-recovery advocacy win, and a shout-out to Canadian brand Gutsy Ginger Beer, just named the best ginger beer in the world.