NOW & Then Podcast – Wellness in 2025: What Canadians Really Want

In this special episode of CHFA’s NOW & Then podcast, we shift the conversation from regulation to insight. Join us as we unpack six key findings from CHFA’s 2025 Health, Wellness and the Canadian Consumer Study. From shifting priorities in self-care to what’s driving purchasing decisions and shaping everyday lifestyles, we're taking a look at where the Canadian natural, organic and industry is headed.