Skip to main content
0
Contact
Industry Resources
Events & Courses
Advocacy
Community
About CHFA
Go back to /news Back
News

Save Our Supplements, One of the Most Significant Grassroots Campaigns, Enters New Phase

The Save Our Supplements (SOS) campaign, which ran from 2023 to 2025, was a major success—one of the most significant grassroots movements seen on Parliament Hill in recent years. Now, with a new government in place, our focus is evolving.
May 29, 2025

While the SOS campaign helped bring national attention to critical issues facing the natural health product industry, we are shifting to new strategies that reflect the current landscape. Our priorities now include addressing overregulation (including stopping the proposed cost recovery program) that puts Canadian businesses at a disadvantage, improving US trade relations, and removing trade barriers—both international and interprovincial—to help natural, organic, and wellness companies in Canada stay competitive.

It is because of the hard work of our CHFA members, and the natural, organic and wellness industry at large, that we can celebrate the following achievements and impacts of this campaign.

Campaign Achievements & Highlights

  • Over 1 million postcards + 90.5k digital letters sent to MPs across Canada   
  • 180+ Meetings with Members of Parliament   
  • 40+ Media Pick-ups
  • Multiple Parliamentary Committee appearances (Standing Committee on Health, Standing Committee on the Status of Women, Senate) 
  • 5 Hill Days with CHFA Members in Ottawa  
  • 2 National petitions 
  • 3 Press Conferences  
  • 2 Billboard truck messages that ran in multiple swing ridings, multiple cities 
  • 2 King Charles III awards presented to two of CHFA Senior Leaders 
  • CHFA Named top 25 Health Policy Influencers in 2023

Impacts to Priorities

  • Regulatory Changes: Enforcement of Labelling laws deferred from 2025 to 2028 with ongoing changes to embrace modern labelling 
  • The Conservative Party of Canada included ending new labelling requirements in their election platform
  • Private Members Bill C-368 launched by Member of Parliament, Blaine Calkins (C- Ponoka—Didsbury) to reverse Vanessa's Law received majority support in Health Committee
  • The Cost Recovery program cut in half from $100M to $51M at 2nd proposal

Your voice continues to matter. Stay connected with CHFA for updates and new opportunities to advocate for Canada's strong, vibrant, and fair natural, organic, and wellness products market.

What's Next?

Check out our May 29 Save Our Supplements webinar to learn more.

Save Our Supplements in the News

Related News
Podcast
NOW & Then Podcast – 2025 in Review: What Shaped Natural, Organic & Wellness
From evolving consumer mindsets and new wellness segments to red tape reduction, non-GMO labeling momentum, women’s health insights, and front-of-pack enforcement, Lynsey and Ashley break down what mattered, and why. We also share an exclusive sneak peek at CHFA’s first […]
December 16, 2025
Podcast
NOW & Then Podcast – Understanding Women’s Health: Trends, Trust & the Future of Wellness
They break down surprising trends from 1,500+ women, including: They also share clear takeaways for brands, retailers, and practitioners on supporting women holistically, improving trust, and making wellness more accessible. Plus: major NHP regulatory news, a big cost-recovery advocacy win, […]
December 1, 2025
Consumer Research
New CHFA Report Reveals Key Opportunities for Natural Health Products to Support Women’s Health Across Every Stage of Life
Drawing on nationwide research, the report provides a comprehensive look at women’s health experiences, perceptions, and needs, highlighting significant opportunities for brands, retailers, and practitioners to develop more accessible, evidence-based wellness solutions. “Women’s health is multifaceted and deeply interconnected—and this […]
November 25, 2025