CHFA News

Canada’s natural, organic and wellness (NOW) sector is making a significant contribution to the Canadian economy, according to a new economic impact assessment commissioned by the Canadian Health Food Association (CHFA) and conducted by MNP. The study found that sales […]

image taken from Mitsoh website. The natural, organic and wellness (NOW) industry is built around the idea of creating healthier lives and stronger communities. To accomplish this goal, what if we asked ourselves one question: Who has a seat at […]

Canada–U.S. trade update: What members need to know Canada–U.S. trade negotiations have broken down, resulting in new U.S. tariffs on Canadian goods and matching Canadian counter-tariffs on U.S. imports. Canada’s new counter-tariffs will take effect on September 8 and range […]

Behind the Policy A forward-looking series delivering clear, strategic insight into the policy and regulatory landscape shaping Canada’s natural health, organic and wellness industry. Translating complex developments into business-relevant intelligence, it connects CHFA’s advocacy work to what matters most—growth, innovation, […]

The trade mission brought CHFA to Hangzhou and Shanghai, combining market learning, relationship-building and participation in the China International Natural Health & Nutrition Expo (NHNE). Getting to know China’s e-commerce market We started in Hangzhou, a global hub for e-commerce […]

Getting your product on shelf is a major milestone—but it's only the beginning. In today's competitive wellness retail landscape, successful merchandising can be the difference between a product that gets put in a basket and one that's overlooked. To better […]

Behind the Policy: a forward-looking series delivering clear, strategic insight into the policy and regulatory landscape shaping Canada’s natural health, organic and wellness industry.

In April, CHFA announced the evolution of trade show-favourite initiative Incubator Alley into The Greenhouse, debuting at CHFA NOW Toronto 2026. Since its launch in 2018, Incubator Alley has supported the growth of emerging wellness brands across Canada by providing […]

As a member of the International Alliance of Dietary/Food Supplement Associations (IADSA), CHFA works alongside industry associations from around the world to monitor emerging trends, regulatory developments, and innovations shaping the future of the health and wellness sector. IADSA recently partnered with Ipsos, […]

Canadians are becoming more intentional about the wellness products they buy. As affordability pressures rise and consumers are exposed to more wellness information — and misinformation — than ever before, trust is becoming one of the industry’s most important competitive […]