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Consumer Research
NOW & Then Podcast: Understanding Women’s Health: Trends, Trust & the Future of Wellness
They break down surprising trends from 1,500+ women, including: They also share clear takeaways for brands, retailers, and practitioners on supporting women holistically, improving trust, and making wellness more accessible. Plus: major NHP regulatory news, a big cost-recovery advocacy win, […]
Industry News
U.S. Hemp Rule Changes: What Canadian Businesses Should Know
These shifts are significant. Many hemp-derived products currently sold in the U.S., particularly those containing delta-8 THC, such as gummies and beverages, may no longer qualify as legal hemp and could instead be treated as controlled substances. Even non-intoxicating CBD […]
Consumer Research
New CHFA Report Reveals Key Opportunities for Natural Health Products to Support Women’s Health Across Every Stage of Life
Drawing on nationwide research, the report provides a comprehensive look at women’s health experiences, perceptions, and needs, highlighting significant opportunities for brands, retailers, and practitioners to develop more accessible, evidence-based wellness solutions. “Women’s health is multifaceted and deeply interconnected—and this […]
News
Greening the Holiday Rush: How Retailers Can Reduce Their Environmental Footprint
Highlight Organic and Sustainable Products This is the perfect time to shine a light on organic foods and products. Organic farming supports soil health, protects biodiversity, and avoids synthetic pesticides and fertilizers. It’s better for the planet and aligns perfectly […]
News
NOW & Then Podcast – Trends, Reports, and Regulations Shaping Natural Health in 2025
Plus, we break down critical regulatory updates, including front-of-pack labeling deadlines, supplemented foods requirements, and the latest in natural health productregulations, from workload management improvements to GMP updates. Stay ahead of industry trends with insights from Whole Foods’ top food […]
Advocacy
Federal Budget 2025: What It Means for Canada’s Natural, Organic, and Wellness (NOW) Sector
At the Canadian Health Food Association (CHFA), we see several areas where our sector could play a pivotal role in building a more resilient, health-focused economy: Fiscal Overview  Training & Skills  The budget’s emphasis on workforce development and training — […]
Consumer Research
Neurodiversity: Fostering Innovation and Connection within the NOW Community
Each person experiences and interacts with the world in unique ways and for neurodiverse individuals, those differences can inspire creativity, innovation, and new perspectives. This month, we explore how understanding and supporting neurodiversity helps create inclusive environments where everyone can thrive. From inclusive workplace practices to designing products and spaces that consider sensory needs, discover how embracing neurodiversity strengthens both our community and the natural, organic and wellness industry.
News
Statement on Recent Reports of Heavy Metals in Protein Powders
In Canada, protein powders can be sold either as foods or as Natural Health Products (NHPs); the classification depends on composition/claims/format. Each category is subject to robust safety and quality standards enforced by Health Canada and the Canadian Food Inspection Agency […]
Advocacy
Canadians Call for Transparency on Gene Editing in Food
CHFA is a key stakeholder currently reviewing the National Standard for Voluntary Labelling and Advertising of Foods That Are and Are Not Products of Genetic Engineering. This standard, overseen by the Canadian General Standards Board (CGSB), guides labelling practices to […]
CHFA NOW
EarthSuds Wins “Most Innovative Product” at CHFA Launch Pad During CHFA NOW Toronto 2025 
In front of a packed crowd of industry leaders, retailers, and natural health product enthusiasts, EarthSuds was officially crowned the Most Innovative Product at CHFA Launch Pad, held during CHFA NOW Toronto 2025 this past weekend.