Our Staff

Our Staff

President & CEO

President of the CHFA, Aaron Skelton

Aaron Skelton

President & CEO

Aaron is an experienced executive with a demonstrated history working within the industry for many years. With expertise in strategic planning, team development, retail and manufacture operations, product development and sales planning, Aaron sees tremendous potential and opportunity for the future of CHFA and for the shared success of all those within the industry that support it.

Regulatory Affairs

Vice President of Government Relations and Regulatory Affairs, Dan Demers

Dan Demers

Vice President, Government Relations and Regulatory Affairs

Dan is a highly effective and experienced executive who has worked closely with leaders in government and business over the past 25 years. He specializes in government relations and advocacy, public policy as well as health and innovation.

A portrait of the Manager of Regulatory Affairs, Krista Jajko

Krista Jajko

Director, Regulatory Affairs

Krista plays a lead role in planning government relations activities including the logistics associated with NHP Awareness Day and other advocacy events. Krista also manages the day-to-day work within the department, responds to member regulatory queries and gathers member input on regulatory issues during stakeholder consultation processes.

Regulatory and Policy Associate, Jasmine Lee

Jasmine Lee

Regulatory Affairs and Policy Specialist

With a focus on food regulation and policy, Jasmine provides support to the Regulatory Affairs team by monitoring for new regulatory and policy developments, communicating changes to members, gathering member input during consultations and answering member regulatory questions.

Manager of Regulatory Affairs, Krista Jajko

Kira Tryon

Regulatory Affairs Coordinator

Kira supports the Regulatory Affairs team by communicating to members any important updates and changes from the Canadian Government that pertain to natural health product and organic regulations. She is also responsible for coordinating and administering the review and processing of the International Trade Certificate program.

Member Events & Engagement

Director of Trade Shows & Conferences, Judy Sharpe

Judy Sharpe

Vice President, Events & Member Engagement

With over 20 years of experience, Judy oversees the strategy, marketing and budget responsibilities for the Associations trade shows and conferences. Since joining CHFA in 2005, Judy has been instrumental in the growth and success of CHFA East, West and Québec.

Event Coordinator, Irina Costachescu

Irina Costachescu

Manager, Events & Education

As Event Coordinator for CHFA, Irina is responsible for all on-site logistics for our conferences and networking events. She manages our registration programs and also leads the production of the CHFA East, West and Québec show guides.

Director of Membership, Catherine O'Neill

Catherine O'Neill

Director, Member Care

Catherine brings incredible passion for the industry and over 17 years of direct membership and marketing expertise to the team. She is responsible for the ongoing development and execution of CHFA’s membership strategy.

Event Planning Coordinator, Sashane Biggs

Sashane Biggs

Event Planner

Sashane serves as the frontline information contact for exhibitors. She assists with the administration of exhibit sales and the gathering of various exhibitor details required for the production of the trade shows. Sashane is also instrumental in updating exhibitor details on the show websites and mobile phone apps.

Membership Coordinator, Holly MacCannell

Holly MacCannell

Membership Coordinator

Holly plays a hands-on role in membership procedures such as handling membership renewals, education and benefits, as well as, membership growth and retention. Holly also manages the CHFA Member database.


Sandra Kabat

Sandra Kabat

Vice President, Sales

Sandra is responsible for the creation of the national sales strategy with the mandate of increasing our national presence. Sandra is a senior sales and trade marketing professional, focused on delivering an integrated approach to the development and execution of go to market strategies.

Marketing & Communications

Marketing & Communications Coordinator, Cindy Luu

Cindy Luu

Marketing & Communications Coordinator

Cindy supports the marketing and communications team with a focus on digital content development for social media platforms, email marketing campaigns, and the CHFA website. Using the latest digital marketing trends, Cindy is amplifying CHFA's brand with the goal of educating and engaging the public on the latest trends in the natural health and organic products industry.

Web Developer, Moin Gani

Moin Gani

Web Developer

Moin is responsible for the maintenance and configuration of the CHFA website and trade show mobile application. He supports the MarCom team by ensuring that all website content and email communications are deployed in a user-friendly and accessible manner, and are in adherence to the latest web best practices.


Accounting Coordinator, Boris Sherb

Boris Sherb

Accounting Coordinator

Boris is responsible for accounts receivable and payable for all departments and maintains the capital asset inventory of the Association. He works closely with the accounting manager to produce month-end financial reports and the year-end audit.