Industry Achievement Awards
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Celebrating Excellence in the Natural, Organic and Wellness Industry

The CHFA Industry Achievement Awards recognize the best-of-the-best in the natural, organic, and wellness industry. Our awards range from celebrating successful teams to highlighting emerging entrepreneurs – this is your chance to have your accomplishments recognized on a national scale.

View NOW Toronto 2022 Award Winners

The Awards

CHFA Willie Pelzer Memorial Hall of Fame Award

  • CHFA’s most prestigious award, given to an individual in the industry for their outstanding contributions to the development and growth in our industry.*

CHFA Organics Achievement Award

  • Presented to natural health and organic product companies for significant achievements.*

CHFA John Holtmann Leadership Award

  • Named after an incredible leader in the natural products industry, this award is given to an individual who demonstrates passion and commitment, serves as an inspiration for others and has played a significant role within his/her company or in the wider industry.*

Brand Impact Award

  • This award is presented to a brand that has executed a best-in-class marketing campaign within the past 12-months. This may cover PR, out-of-home (OOH), digital, direct or integrated campaigns.

CHFA Award for Excellence in Sales

  • This award is presented to a sales representative who exemplifies leadership and exceptional service. Nominees must be employed by a CHFA Supplier member in good standing. The recipient is also presented with a monetary award.

Retail Innovation Award (self-nominations encouraged)

  • This award is presented to a retailer that has demonstrated innovation and creativity in retail within the past 12-months. This may include original in-store design, best in class consumer experience for online or omni-channel shopping, or creativity in digital advertising or communications.

CHFA Excellence in Retail Sales Award

  • This award is presented to an individual working in retail sales who exemplifies leadership through outstanding customer service and product knowledge, merchandising skills and encouragement of suppliers in the health food industry. Nominees must be employed by a CHFA Retailer member in good standing. The recipient is also presented with a monetary award.

CHFA Celebrating Diversity Award (self-nominations encouraged)

  • This award acknowledges and celebrates organizations engaged in efforts that create a more inclusive institutional culture that promotes diversity and equity.

One to Watch Award

  • This award is presented to an individual who has demonstrated key initiatives and measurably contributed to a company’s success or impacted the natural health industry in Canada.

Agent of Change Award

  • The Agent of Change Award acknowledges the presence of dedicated advocates and activists within our community. Presented to a CHFA Member company or individual that has made substantial contributions through their social justice advocacy work and who are champions of social justice and change.

Woman of Influence Award

  • The Woman of Influence Award celebrates a female leader who plays a vital role in building a better and more prosperous business and industry.
  • *These awards are rotated for each show and winners are selected by the judging panel

The Judging Panel

The CHFA Industry Awards Council is the judging panel for 3 of our most prestigious awards. The CHFA Industry Awards Council is made up of individuals who have 5+ years of industry experience – here’s who’s on it this year:

  •   Jenn Slattery, Jamieson Wellness/Body Plus
  •   Andrea Parete, UNFI Canada
  •   Mackie Vadacchino, Bioforce

How It Works

  •  We open nominations to all of our Members approximately 2-3 months before each CHFA NOW event.
  •  Members get notified and given a link to vote through our two main member publications: Industry Pulse and our Member Bulletins. Don’t receive these publications? Update your email preferences.
  •  We count the votes and get your awards ready! Our awards are beautiful custom and hand-crafted, made of eco-friendly, sustainable materials you can proudly put on display.
  •  Time to celebrate! The Industry Achievement Awards Ceremony is held after the first day of the tradeshow at CHFA NOW. This is the event you don’t want to miss – it’s the perfect night spent eating, drinking and celebrating our awesome community