NHPs: Save Our Supplements

NHPs: Save Our Supplements

We launched a Save Our Supplements campaign in response to the latest changes coming out of Ottawa and the detrimental effects it will have on the natural health product (NHP) industry. Health Canada’s latest cost recovery proposal and new labelling requirements will force many NHPs off your shelves and the ones left will drastically rise in price.

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photo of granola bars as supplemented foods

Save Our Supplements

We want to emphasize the importance of appropriate regulation and legislation aligned with the lower-risk profile of NHPs, allowing innovation and competitiveness to flourish within Canada and enabling informed health decisions for Canadians.

Health Canada is strangling natural health products in red tape. The recent changes coming from Ottawa are based on a broken system and will have devastating effects on the natural health product industry in Canada. There will be fewer products on the shelf for Canadians to choose from and force prices to rise for the remaining NHPs in Canada. This is bound to push Canadians to online, international marketplaces.

What’s Broken?

In 2014, the Self-Care Framework was proposed, separating lower-risk products (over-the-counter medication, cosmetics and NHPs) from pharmaceutical drugs. Yet almost ten years later, this framework remains incomplete. Despite this, Health Canada continues to push through regulatory changes, like new labelling requirements and the proposed new cost recovery program in a piecemeal approach while dealing with massive backlogs in product applications. These changes disregard the original framework and do nothing to combat foreign, unmonitored, and unregulated products which are easily accessible through international online marketplaces.

The natural health product industry has not been meaningfully consulted on any of the changes currently taking place. As it stands, these changes place an increased burden on the regulated domestic industry, driving increased costs and lower product availability for Canadians while failing to address the risks posed by unregulated products.

The Major Regulatory Changes Hitting our Industry:

What does this mean for our industry?

The regulatory changes are unfair, unrealistic, and so costly they will force many small to medium-sized businesses to shut down Canadian operations. If it goes through as planned those businesses that stay open will struggle to stay afloat, prices will increase, product availability will suffer, and many brands will leave the Canadian market altogether.

Earlier this year, we conducted an economic impact study with Deloitte to understand how the labelling changes will impact our industry.

Here’s what we found:

  • 71% of Canadians use Natural Health Products, like vitamins, minerals, toothpaste, sunscreen, deodorant, and fibre as part of their proactive health and wellbeing. These new regulations will lead to soaring prices and the disappearance of popular products in Canada.
  • 75%+ of brands say there is a high/very high chance they will need pull product from the market as a result of these regulations.
  • 1 out of 5 companies (at minimum) say they are seriously considering leaving the Canadian market. Exciting new products and international brands will likely not come to Canada because the regulatory burden will be too severe.

Our economic impact study was based on the labelling changes set to go into effect in 2025. We expect the above numbers to increase drastically when considering the impacts of cost recovery.

What are we asking for?

We are urging the Minister of Health to work with industry to embrace modern labelling and adjust Health Canada’s proposed cost recovery rates to accurately reflect the size and scope of the industry.

New regulatory changes should only be implemented once backlogs are cleared, operations run efficiently, and there are policies and procedures in place to ensure that stable operations continue.

How You Can Help

  1. Click here to send a letter to your member of Parliament – a big impact that takes less than a minute.
  2. Download our Action Kit  and use our tools to spread the word to your friends, colleagues and family that the natural health products they use every single day are at great risk.
  3. Book a meeting with your MP: Check out our guide to meeting with your local government representatives.
  4. Our voice is stronger together. Connect with us on social and be part of the conversation by using #saveoursupplements in your posts.

Additional Resources