The way Good n' Natural connects with suppliers, brands and products of the natural health and organic consumer in Manitoba is outstanding. They make significant efforts not only to understand their suppliers' products but also to understand their values and marketing initiatives so they can become an effective extension of their brand in the community. They also go to great lengths to understand their consumers. They continually strive to operate their store with not only integrity and professionalism, but also with cutting edge retailing practices that bring added value to suppliers, products and brand. Good ‘n' Natural's core values are: "Offer the best value, show compassion, know what you are selling, recommend wisely, live the life and make the world a better place."  Good ‘n’ Natural supports the natural health industry and have been a consistent member of CHFA since 1999, participating in almost all of the CHFA East and West Shows. What is also impressive is how they support their community.  They are an active member in the south Eastman Rotary Club, and in past years have also been involved with the Regional Health Authority Advisory Board, Seniors Housing; and staff members assisting in Helping Hands Food Banks. They also provide speakers to various community organizations that host health and wellness events. Good ‘n’ Natural excels at retailing!! Their culture is to operate as a team where everyone has an important role to play in the delivery of exceptional customer service.

Nature's Fare Markets

Established over 20 years ago in Kelowna, British Columbia, Nature's Fare Markets has grown to become the Okanagan and Lower Mainland's natural food and supplement retailer of choice. A family-owned and -operated business, Nature's Fare Markets has eight locations across the province as well as a head office, a central warehouse and a commissary kitchen. Committed to quality since our inception, Nature's Fare Markets has always offered our customers only the best vitamins, supplements, and organic and natural foods. The ingredients in all of our product offerings are carefully scrutinized and evaluated against our rigorous standards.

We are proud of our strong community presence and the relationships that we have formed with local organizations, farmers, practitioners, charity groups, health facilities, sports clubs, and teams. At Nature's Fare Markets we strive to share knowledge about sustainability, healthy eating, buying local and organic farming.

Brock Elliot Memorial Award for Excellence in Retailing

Founded in 1977 Community Natural Foods is celebrating their 40th Anniversary of operations in 2017. Community Natural Foods operate three full format stores in Calgary, Alberta which generate over $50 million in annual revenue and service an estimated audience of over 150,000 customers annually. 

Within the industry, Community Natural Foods is recognized for their superior staff knowledge and customer service, and believe that by creating exceptional customer experiences that they will always be a home for their company within the marketplace. Additionally, their investment in technical infrastructure has allowed them to created efficiencies which are rarely seen within natural food markets in Canada. 

In 2016 Community welcomed the entire supplier community to Calgary for a one-day summit which opened a dialogue allowing for an increased depth of retailer/supplier collaboration, introduced a brand new B2B vendor portal, revamped their staff product training program, doubled their promotional activities, and launched many other new initiatives. They also grew the demand for their in store seminar series with consistently more than 75 participants in their bi-weekly store staff led How2 lecture series and with more than 120 participants in their monthly lectures presented by industry experts.

Recipient: CHFA East 2013