We identify seven forces influencing a shift in consumer behaviour, outlining ideas for where to invest your marketing spend, including everything from product innovation to merchandising. This report will better equip you to identify and integrate emerging brands, categories, or product trends into your unique customer acquisition and retention strategy.

We're living among record high inflation and as a result, Canadians have adapted their shopping behaviours and preferences. We commissioned a study to find out which natural, organic and wellness categories have been impacted most and the trade-offs consumers are making to stay within budget in these high-priced times.

From COVID to inflation, the world has shifted our relationship to health and wellness and what we’re willing to put our dollars behind. CHFA commissioned a study to discover how the past few years have shaped our views on natural, organic and wellness and the barriers to overcome for future growth.