CHFA 2021 Events Lineup
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CHFA 2021 Events Lineup


As we look for different ways to engage next year, CHFA will be hosting a series of standalone virtual events. These events are being crafted to connect you not just to products, but to the people, trends and ideas that will propel you and your business.

As we are developing innovative and creative ways to bring the industry together, here’s just a glimpse of what’s in store. Block these dates in your calendars and stay tuned.

FEBRUARY 2021

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February 19, 2021 Unlock the future of the Canadian health food industry at NEXT by CHFA. This one-day virtual event is focused exclusively on cutting-edge innovation, trends and education in emerging categories like CBD, plant-based, functional foods and more. It also features engaging speakers, like special keynote Dr. Morgaine Gaye, Food Futurologist.

NEXT by CHFA is specifically designed to create collisions between trend setters (suppliers), trend makers (retailers), and trend accelerators (investors) to facilitate conversation and spark opportunities – which can be hard to come by in our current climate.

MARCH 2021

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Consumer Focused Virtual Event

March 20, 2021 Transforming the concept of a live health and wellness show, this one-day consumer focused event will give Canadians the opportunity to connect and engage with your brand in ground-breaking and bold new ways, virtually. With an extensive line-up of speakers including influencers, experts and brand ambassadors, consumers will be able to attend educational sessions, cooking classes and stroll through the show, all from the comfort of their home. Exhibiting opportunities for booths, speaking sessions and sponsorships will be shared in December.

APRIL 2021

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CHFA Connect – New and Improved

April 16 & 17, 2021 Since we won’t be meeting physically this spring for CHFA West, CHFA Connect will bring us together virtually. As an expansion of our inaugural CHFA Connect that took place in September of 2020, this event will build on the success with even more ways to engage, expanded educational offerings and more opportunities to network and connect. Similar to our live event, the show will take place on a Friday and Saturday to allow attendees to explore on their own time, at their own convenience, without the demands of the workweek. With 24/7 access and additional on demand options, attendees can create their own schedule and explore booths at a time that works best for them. We will be sharing more event details in early 2021 including opportunities for exhibiting and sponsoring.

MAY 2021

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CHFA Quebec

May 28, 2021 A one-day bilingual event that will showcase our Quebec Members. With a regional focus, this virtual event will cater to those currently in, or wanting to engage with, the Quebec market. Education, speed networking and a virtual trade show will all be included. We are looking forward to sharing the exciting line-up and more details in early 2021.

SEPTEMBER 2021

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CHFA East

September 16-18, 2021 While ensuring the health and safety of all show participants remains the priority, we are hoping by September, we will be able to be together in Toronto again. Planning is underway for a two-day virtual conference on September 16 and 17. This will include live and on-demand sessions with exceptional speakers and engaging education. On September 17 and 18, we will be hosting a live trade show giving retailers the opportunity to discover the latest trends and product innovation. Please note this important day pattern change for the trade show as we will be open on Friday and Saturday to accommodate retail buyer schedules. More details will be coming in spring of 2021.

OCTOBER 2021

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CHFA Organic

October 22, 2021 A one-day event focused on the organic sector, this virtual gathering will connect the retailers and brands specifically dedicated to organics. The organic sector has shown time and time again to be leaders in the care of the land and the ingredients that people consume. This event will showcase not only the top brands on store shelves but will provide an opportunity to learn about what is on the horizon for organics in Canada. There will be opportunities to network with new contacts, learn from leaders and discover emerging trends and knowledge within the industry. Look for more details in spring of 2021.