CHFA Willie Pelzer Memorial Hall of Fame Award

• CHFA’s most prestigious award, given to an individual in the industry for their outstanding contributions to the development and growth in our industry.*

CHFA Organics Achievement Award

• Presented to natural health and organic product companies for significant achievements.*

CHFA John Holtmann Leadership Award

• Named after an incredible leader in the natural products industry, this award is given to an individual who demonstrates passion and commitment, serves as an inspiration for others and has played a significant role within his/her company or in the wider industry.*

Brand Impact Award (self-nominations encouraged)

• This award is presented to a brand that has executed a best-in-class marketing campaign within the past 12-months. This may cover PR, out-of-home (OOH), digital, direct or integrated campaigns.

CHFA Award for Excellence in Sales

• This award is presented to a sales representative who exemplifies leadership and exceptional service. Nominees must be employed by a CHFA Supplier member in good standing. The recipient is also presented with a monetary award.

Retail Innovation Award (self-nominations encouraged)

• This award is presented to a retailer that has demonstrated innovation and creativity in retail within the past 12-months. This may include original in-store design, best in class consumer experience for online or omni-channel shopping, or creativity in digital advertising or communications.

CHFA Excellence in Retail Sales Award

• This award is presented to an individual working in retail sales who exemplifies leadership through outstanding customer service and product knowledge, merchandising skills and encouragement of suppliers in the health food industry. Nominees must be employed by a CHFA Retailer member in good standing. The recipient is also presented with a monetary award.

CHFA Celebrating Diversity Award (self-nominations encouraged)

• This award acknowledges and celebrates organizations engaged in efforts that create a more inclusive institutional culture that promotes diversity and equity.

One to Watch Award

• This award is presented to an individual who has demonstrated key initiatives and measurably contributed to a company’s success or impacted the natural health industry in Canada.

Agent of Change Award (self-nominations encouraged)

• The Agent of Change Award acknowledges the presence of dedicated advocates and activists within our community. Presented to a CHFA Member company or individual that has made substantial contributions through their social justice advocacy work and who are champions of social justice and change.

Woman of Influence Award

• The Woman of Influence Award celebrates a female leader who plays a vital role in building a better and more prosperous business and industry.

• *These awards are rotated for each show and winners are selected by the judging panel