This award is presented to a inside sales and an inside sales representative employed by a CHFA Supplier member who exemplifies leadership and exceptional service.
Seera Pannu has been working at Genuine Health for a year and a half as their inside sales representative. She feels privileged to work with a company that places high value on integrity and quality from the products they sell to how they treat people and the environment. Values such as these have helped motivate Seera to be an ally for her accounts. Daily, she spends her time connecting with her accounts over the phone to understand their needs and challenges and partners with them to help grow their business. Seera always treats any interaction with her accounts as though she was managing her own business, ensuring her accounts are well taken care of. More importantly, Seera believes managing her accounts has been a team effort and is grateful for her colleagues at Genuine Health.
Grace De Sousa has built a career helping others.
With over 15 years experience in the dairy industry, Grace takes pride in sharing her knowledge with others and finding creative solutions to challenges. Since joining Organic Meadow in 2016 as the Customer Service/Order Desk Lead, Grace has continued to make a positive impact on those around her, leading her customers through multiple changes including warehouse and ERP transitions.
For her colleagues, Grace is a dependable steady force – a go-to team member who is always willing to roll her up sleeves and help. It’s clear that Grace takes pride in bringing local, organic food to families across the country. Her genuine enthusiasm and care serve as winning ingredients in delivering superior service to her customers.
Tina has over 15 years of sales experience and three and a half of those years are in the natural foods industry. Focusing her time on the Fraser Valley territory, she has developed strong customer relationships built on trust and customer service empathy. Tina finds it very rewarding to see her customers succeed and knowing that she contributed to this motivates her to be more driven. Her sales strength and passion for the industry comes from her own personal journey and the encouraging environment that Horizon Distributors encompasses. At the end of the day she will always work for the best interests of her customers and remain loyal to them.
Canadian Organic Spice & Herb Co Inc.
"Over 40 years as a sales professional, I have taken many sales courses, had fantastic mentors and it is well worth mentioning a great book called Raving Fans by Harvey Mackay. A satisfied or happy customer just isn’t enough. Strive for Raving Fans! In the last two years, I have enjoyed building partnerships and friends from coast to coast while representing Canadian Organic Spice & Herb Co. I have received many top sales awards throughout my sales career. This award is more special because it’s not based on a sales goal. Raving Fans? It can happen! Listen to your customers, never oversell or you will under-deliver!" — Bob
Ontario Natural Food Company
Purity Life Health Products LP
Purity Life Health Products